染发基础课程2.ppt

World of Colour,Emotional,sensual,inspirational,these are a few of the ways we define our experience of and relationship with the world of colour.Colour affects our moods,our language and our image of ourselves.It is this which interests the hairdresser,who,empowered with the superb IGORA range can change the world in which their clients live.,Fit For Colour 适合染发Day 2第二天,To be fit for colour requires,not only technical ability and creative flair,but a working knowledge of hair,products and tools of the trade combined with effective client interaction and retailing skills.要适合染发，不仅需要技术能力和创造才能，还需要对头发，产品和销售工具的工作经验结合有效的顾客交流和零售技巧。,Session Outline会议纲要 Fit for Colour适合染发,1 Client AnalysisConsultation Tool2 IGORA SystemIGORA Product Features1 顾客分析 咨询工具2 依采系统 依采产品特色,Timings时间表,10:00 Introduction10:15 Client Analysis Consultation Tool11:00IGORA System 11:30Break11:45IGORA System13:00Lunch14:00Practical Work16:15 Break16:30Summary17:00Finish 10:00 介绍10:15 顾客分析咨询工具11:00依采系统11:30休息11:45依采系统13:00午饭14:00实践操作16:15 休息16:30总结17:00 结束,Aims目标,By the end of this session you will:Have developed specific client analysis skills as well as an in-depth,working knowledge of IGORA products.通过本课程，您将会：发展顾客分析的特殊技巧，以及关于依采产品的深入的工作知识。,Objectives目的,By the end of this session you will:Be able to use the Schwarzkopf Professional consultation tool to correctly analyse and diagnose colour type,using the results to choose an appropriate IGORA product and shade.Be able to identify,prepare and apply all products within the IGORA System range.Have developed practical hairdressing and colour techniques in order to benefit your working practice and salon client base.通过本课程，您将会：能够使用Schwarzkopf专业咨询工具来正确的分析和诊断颜色种类，并能使用结果来选择合适的依采产品和色调。能够鉴别，准备和应用在依采系统范围内的各种产品。通过发展美发和染发的实践技巧提高工作实践和美发经验。,1 Client Analysis顾客分析,Successfully interacting with existing and potential clients requires a complex balance of interpersonal skills,business awareness and professional judgement.Consultation tools and aids provide support to the client analysis process,encouraging consistency and professionalism.要在染色行业建立口碑，除了掌握专业技能和产品知识之外，还需要拥有良好的交际和商业技巧。咨询工具和帮助为顾客分析程序提供了支持，能够提高一贯性和专业性。,Consultation Tool 咨询工具1.1,OverviewProvides an accurate,technical approachClear,3-stage consultation procedureIdentifies 9 distinct colour typesProvides detailed recommendations概述 提供一个准确，专业的渠道 清晰，三阶段式的咨询流程 鉴别9种不同的色系 提供详细的建议,Consultation Tool咨询工具1.2,Preparation TipsClothingUse a neutral colour wrapJewelleryRemove any obvious jewelleryMake-upRequest the client removes all make-upContact LensesThese can influence eye colour准备提示 服装 理发时使用中性色调的包巾 首饰 脱下任何裸露在外的首饰 化妆 要求顾客卸掉妆容 隐性眼镜 这些会掩盖瞳孔的颜色,Consultation Tool咨询工具1.3,Personal consultation in 3 stages:Step 1Analyse hair colourAnalyse eye colourAnalyse skin colour分三步的个人咨询 第一步 分析发色 分析瞳孔颜色 分析皮肤颜色,Consultation Tool咨询工具1.3,Personal consultation in 3 stages:Step 2Determine natural colour typeStep 3Colour consultationType accentuation or animationClient recommendations个人咨询三步曲 第二步 测定天然发色 第三步 颜色咨询 强调种类或增加活力 给顾客建议,Consultation Tool咨询工具1.4,Step 1:Analyse Hair ColourUse the natural hair selectorsDetermine if hair is light/medium/darkDetermine warm/neutral/coolRecord results on record card步骤1：分析发色 使用天然发色选择卡 确定发色为浅色/中间色/深色 确定发色为暖色调/中性色/冷色调 将测试结果登记在记录卡上,Consultation Tool咨询工具1.5,Step 1:Analyse eye ColourUse eye colour selectorsExamine both eyesDetermine warm/neutral/coolRecord results on record card步骤1：分析眼睛颜色 使用眼睛颜色选择卡 检查双眼 确定眼睛颜色为暖色调/中性色/冷色调 将测试结果登记在记录卡上,Consultation Tool咨询工具1.6,Step 1:Analyse skin ColourUse skin tone selectorExamine the neck or inside of armDetermine warm/neutral/coolRecord results on record card步骤1：分析肤色 使用肤色选择卡 检查头颈及手臂内侧的颜色 确定肤色为暖色调/中性色/冷色调 将测试结果登记在记录卡上,Consultation Tool咨询工具1.7,Step 2:Determine natural typeUse IGORA record cardIdentify major colour directionUse photographic examplesRecord results on record card步骤2：决定天然种类 使用IGORA的记录卡 鉴别主要的颜色方向 使用照片实例 将测试结果登记在记录卡上,Consultation Tool咨询工具1.8,Step 3:Determine natural typeDiscuss possible colour treatmentsUse IGORA colour worldsChoose type accentuation or animationIdentify target using colour gridUse colour clips to identify productRecord decision on record card步骤3：染发咨询 讨论可能的染发方法 使用IGORA的染色系列产品 选择强调种类或增加活力 鉴定目标使用色 使用色卡来鉴定产品 将决定记录在记录卡上,2 IGORA System依采系统,IGORA incorporates a wide range of diverse colours and application systems,with covering natural tones through to vibrant fashion and extreme colours.Choose from permanent or semi-permanent colours with complete confidence.Whether you want to try a colour for a few days,have a gentle coloration,or a permanent colour with superior intensity and brilliance.The IGORA System delivers.依采将一系列品种丰富的染发及应用系统结合起来，顶尖时尚和极端的颜色。放心的从永久性和半永久性的染发产品中作出选择。无论你是想尝试一种新颜色，过几天就洗掉，还是尝试一种较柔和的染发或是使用鲜明强烈的永久性染发产品，依采系统都能满足你。,Product Features产品特色 2.1,IGORA BotanicFeaturesSemi-Permanent colour Plant based colour Free from pesticides,herbicides,fungicidesBiodegradable Easy to mix powderBenefitsColour gradually fadesSubtle to intense colour,depending on base Checked for potentially harmful substances Environmentally friendlyEasy to apply依采Botanic 特色 非永久性染发 蔬菜提取液染发 无杀虫剂，除草剂及除真菌剂 可生物降解 容易调和的粉末 益处 颜色容易褪去 Subtle to intense colour,取决于基础色 能够检查潜在的危险物质 无害环境 便于使用,Product Features产品特色 2.2,IGORA BotanicWheat8-9 Base|Beige Blonde Colour ReflexBamboo7-9 Base|Gold Beige Colour ReflexNut5-9 Base|Golden Copper Colour Reflex Havanna1-6 Base|Copper Brown Colour Reflex依采Botanic小麦色8-9 基础色|米金色 Colour Reflex竹色7-9基础色|金米色 Colour Reflex坚果色5-9基础色|金铜色 Colour Reflex Havanna1-6基础色|棕铜色 Colour Reflex,Product Features产品特色 2.3,IGORA BotanicWheat8-9 Base|Beige Blonde Colour ReflexBamboo7-9 Base|Gold Beige Colour ReflexNut5-9 Base|Golden Copper Colour Reflex Havanna1-6 Base|Copper Brown Colour Reflex依采Botanic小麦色8-9 基础色|米金色 Colour Reflex竹色7-9基础色|金米色 Colour Reflex坚果色5-9基础色|金铜色 Colour Reflex Havanna1-6基础色|棕铜色 Colour Reflex,Product Features产品特色 2.4,IGORA GlossFeatures Active ingredient P-LIPID EFA Semi-PermanentFree from oxidants and ammoniaSynergy with IGORA numbering system Mousse formatBenefits Strengthens and cares for the hairColour fades graduallyRevitalises fading and permanent hair coloursEasy identification Simple to apply,fast acting依采Gloss 特色 P-LIPID EFA活性成分 非持久性 无氧化色素和氨水 与依采编号系统相配合 摩丝配方 益处 加强并护理头发 颜色逐渐褪去 重新激活褪色和持久性染发 容易鉴别 容易使用，作用快,Product Features产品特色 2.5,IGORA GlossShadesNatural(-0)Pastel&Cendre(-1)Warm(-4 Beige)Fashion(-5,-55,-60,-65,-68,-70,-75,-77,-80,-87,-88,-89,-90,-99)依采Gloss 颜色 天然(-0)Pastel&Cendre(-1)暖色调(-4 Beige)时尚(-5,-55,-60,-65,-68,-70,-75,-77,-80,-87,-88,-89,-90,-99),Product Features产品特色 2.6,IGORA Extreme ColorFeatures Semi-PermanentCan be used directly Gel based formatColours can be mixedBenefits Colour gradually fadesNo oxidation lotion neededEasy to applyAdditional in-between colours possible 依采极端色 特色 非持久性 能够直接使用 凝胶基础形式 颜色能够被混合 益处 颜色逐渐褪去 不需要氧化洗剂 便于使用 Additional in-between colours possible,Product Features产品特色 2.7,IGORA Extreme ColorShadesOrangePinkBlueGreenRedYellow 颜色 橘红色 粉红色 兰色 绿色 红色 黄色,Product Features产品特色 2.8,IGORA FleurFeatures Semi-Permanent Pre-mixed gel format Comes in its own applicator bottle Free from ammoniaSynergy with IGORA numbering systemBenefits Colour gradually fades,no visible re-growthNo oxidation lotion neededReady to useCaring formula Easy to identify依采Fleur 特色 非持久性 预先混合的凝胶形式 Comes in its own applicator bottle 不使用氨水 与IGORA编号系统相配合 益处 颜色逐渐褪去 不需要氧化洗剂 可以随时使用 护理配方 容易鉴别,Product Features产品特色 2.9,IGORA FleurShadesNatural(-0)Cendre(-1)Warm(-4,Beige)Fashion(-5,-55,-60,-65,-68,-70,-75,-77,-80,-87,-88,-89,-90,-99)颜色 天然(-0)Cendre(-1)暖色调(-4,Beige)时尚(-5,-55,-60,-65,-68,-70,-75,-77,-80,-87,-88,-89,-90,-99),Product Features产品特色 2.10,IGORA Indian FireFeatures Semi-Permanent Pre-mixed gel format Can be applied directly Can be applied to all hair basesSynergy with IGORA numbering systemBenefits Colour gradually fades,no visible re-growthNo oxidation lotion neededReady to useFlexible Easy to identify依采印度火 特色 非持久性 预先混合的凝胶形式 能够被直接使用 能够被使用与所有基础发质 与IGORA编号系统相配合 益处 颜色逐渐褪去，没有明显的重新生长 不需要氧化洗剂 可以随时使用 有柔韧性 容易鉴别,Product Features产品特色 2.11,IGORA Indian FireShadesTitan Gold(0-75)Red Hot Red(0-80)Red(0-88)Red Violet(0-89)Violet(0-99)颜色 Titan金(0-75)Red Hot Red(0-80)红色(0-88)Red Violet(0-89)紫罗兰色(0-99),Product Features产品特色 2.12,IGORA PersonalityFeatures Semi-Permanent Contains Serine IGORA Personality Activator Lotion Ammonia freeCream based colourSynergy with IGORA numbering systemBenefits Colour gradually fades,no visible re-growthRebuilds inner structure of hairTwo strengths allows creativity and versatilityCaring formula Excellent adhesion and covering capacity Easy to identify 特色 非持久性 含丝氨酸 IGORA Personality催化洗剂 不含氨水 以乳霜为基础的染发 与IGORA编号系统相配合 益处 颜色逐渐褪去，没有明显的新生发 重建头发内部结构 双重功效带来创造力和多样性 护理配方 加倍支持和遮盖功效 易于区分,Product Features产品特色 2.13,IGORA PersonalityShadesNatural(-0)Natural Extra(-00)Cendre(-1)Warm(-4,Beige)Fashion(-5,-55,-60,-65,-68,-70,-75,-77,-80,-87,-88,-89,-90,-99)依采个性染膏颜色 天然(-0)Cendre(-1)暖色调(-4,Beige)时尚(-5,-55,-60,-65,-68,-70,-75,-77,-80,-87,-88,-89,-90,-99),Product Features产品特色 2.14,IGORA PersonalityReflex AdditivesAnti-Yellow Enhancer(0-11)Creative Clear(0-40)Gold Enhancer(0-55)Copper Enhancer(0-77)Red Enhancer(0-88)Violet Enhancer(0-99)Activator Normal LotionStrength=1 1/2%Activator Plus LotionStrength=3%依采个性染膏 Reflex Additives 抗黄色加强配方(0-11)创造性 Clear(0-40)金色加强配方(0-55)铜色加强配方(0-77)红色加强配方(0-88)紫色加强配方(0-99)Activator Normal 洗液强度=1 1/2%Activator 加强洗液强度=3%,Product Features产品特色 2.15,IGORA RoyalFeatures Permanent oxidative colour Contains P-LIPID EFA,Mirapol&vitamin C Uses IGORA Oxigenta Can be mixed with any other shadeSmooth cream based colourIGORA numbering systemBenefits Ultimate retention and coverageAdded strength,elasticity&shineUltimate quality,creativity and versatilityGreater creativity and blending powerExcellent adhesion&covering capacity Easy to identify 特色 持久性氧化染发 包含P-LIPID EFA,Mirapol及维生素C 使用IGORA Oxigenta 能和任何其他色调一起使用 以顺滑乳霜为基础的染发 IGORA编号系统 益处 效果持久，完全覆盖 加强配方，富有弹性及光泽 优秀的品质，创造力和多样性 更多的创造力和混合粉末 加倍支持和覆盖功能 易于鉴别,Product Features产品特色 2.16,IGORA RoyalCovering CollectionNatural(-0)Natural Extra(-00)Cendre(-1)Ash(-2)Matt(-3)Beige(-4)依采永久染膏覆盖系列天然(-0)超天然(-00)Cendre(-1)灰色(-2)Matt(-3)米色(-4),Product Features产品特色 2.17,IGORA RoyalAbsolute RedsCopper Natural(-70)Red Natural(-80)Violet Natural(-90)依采永久染膏绝对红色天然铜色(-70)天然红色(-80)天然紫罗兰色(-90),Product Features产品特色 2.18,IGORA RoyalAbsolute BrownsAuburn Natural(-60)依采永久染膏绝对棕色天然赤褐色(-60),Product Features产品特色 2.19,IGORA RoyalWarm CollectionGold(-5)Gold Extra(-55)Gold Copper(-57)Auburn(-6)Auburn Gold(-65)Auburn Red(-68)依采永久染膏暖色系列金色(-5)超金色(-55)金铜色(-57)赤褐色(-6)赤褐金色(-65)赤褐红色(-68),Product Features产品特色 2.20,IGORA RoyalFashion CollectionCopper(-7)Copper Gold(-75)Copper Brown(-76)Copper Extra(-77)Red Copper(-87)Red Extra(-88)Red Violet(-89)Violet Extra(-99)IGORA Royal时尚系列铜色(-7)金铜色(-75)金棕色(-76)超铜色(-77)红铜色(-87)超红色(-88)红紫色(-89)超紫色(-99),Product Features产品特色 2.21,IGORA RoyalRed PassionIntensive Red Copper(7-887)Intensive Red Extra(6-888)Intensive Red Violet(5-889)依采永久染膏红色热情强红铜色(7-887)超强红色(6-888)超强红紫色(5-889),Product Features产品特色 2.22,IGORA RoyalRed Booster Add to fashion shades Mix-8 shades with Intensive Red Mix-7 shades with Intensive CopperIntense direct pigment colour No additional Oxigenta required Longer lasting resultsShadesIntensive RedIntensive Copper依采永久染膏红色增效配方 增加时尚色 将-8 色 和强红色混合起来 将-7 色 和强铜色混合起来强烈的direct色素染发 不需要添加Oxigenta 效果持久颜色强红色 强铜色,Product Features产品特色 2.23,IGORA RoyalUltra Blondes Lighten up to 3 levels One oxidative process Use on level 7 or lighter with 9 or 12%OxigentaLevelUltra Blond(10-)依采永久染膏Ultra Blondes 染浅3度 一次氧化过程 Use on level 7 or lighter with 9 or 12%Oxigenta色度超金(10-),Product Features产品特色 2.24,IGORA RoyalSpecial Blondes Lighten up to 4-5 levels One oxidative process Use on level 6 or lighter with 9 or 12%OxigentaLevelSpecial Blond(12-)依采永久染膏特殊金 染浅4-5度 一次氧化过程 Use on level 6 or lighter with 9 or 12%OxigentaLevel特殊金(12-),Product Features产品特色 2.25,IGORA RoyalPastel Tones Translucent colour,low pigment concentration Use with level 9 1/2 Normally apply to pre-bleached hair Use 3%Oxigenta ShadesBeige(-4)Gold(-5)Natural(-0)Cendre(-1)Copper Gold(-75)Copper(-7)依采永久染膏 蜡笔色 半透明色，低色素浓缩配方 和9/12度一起使用 通常应用于漂染前的头发 使用3%的Oxigenta 色调 米色(-4)金色(-5)天然色(-0)灰紫色(-1)金铜色(-75)铜色(-7),Product Features产品特色 2.26,IGORA RoyalFashion+Highlifting colour Contains special pigments(Forcin complex)Use on natural dark or coloured hair Use only 9%or 12%OxigentaShadesBlond Desire(100-0)Beige Caramel(100-4)Gold Fever(100-55)Copper Glow(100-77)Red Envy(100-88)Ruby Cool(100-89)Violet Thrill(100-99)依采永久染膏 时尚 染浅 蕴涵特殊色素 在天生发色较深或染过的发质 只使用9%或12%的Oxigenta 色调 金色心愿（100-0）米色焦糖色（100-4）金色狂热（100-55）铜色光热（100-77）红色嫉妒（100-88）冷红宝石色（100-89）紫色颤抖（100-99）,Product Features产品特色 2.27,IGORA RoyalConcentratesComplement the standard rangeDirect pigment coloursNo additional Oxigenta requiredShadesLightening Cream(0-00)Anti-Yellow(0-11)Anti-Orange(0-22)Anti Red(0-33)Gold(0-55)Copper(0-77)Red(0-88)Violet(0-99)依采永久染膏 浓缩配方 与标准范围互补 Direct色素染发 不需要额外的Oxigenta 色度 染浅霜（0-00）反-黄色（0-11）反-橘红色（0-22）反-红色（0-33）金色（0-55）铜色（0-77）红色（0-88）紫罗兰色（0-99）,Product Features产品特色 2.28,IGORA Color EqualizerFeaturesPre-Pigmentation treatmentDirect pigment coloursNo Oxigenta requiredBenefitsFast,easy to useEqualises porous hairRestores natural pigment tones Provides essential pigments for colouring darkerIGORA颜色均衡器 特色 染前打底配方 Direct色素染发 不需使用Oxigenta 益处 快速，便于使用 平衡多孔性发质 修复天然色调 为染深提供必要的色素,Product Features产品特色 2.29,IGORA Color EqualizerShadesGold(-5)Copper(-7)Red(-8)颜色 金色（-5）铜色（-7）红色（-8）,Product Features产品特色 2.30,IGORA Vario BlondVario Blond Plus White Dust free powder Lightens up to 7 levels Easy to judge colour processingVario Blond Plus Blue Dust free powder Lightens up to 7 levelsIGORA无尘漂粉 Vario Blond Plus 白色 无尘粉末 可以染浅7级 染发过程易于判断 Vario Blond Plus 兰色 无尘粉末 可以染浅7级,Product Features产品特色 2.31,IGORA Vario BlondBlond PlusThe most gentle bleach product Lifts up to 5 levels No fixed mixing ratioVario Blond Cream Suitable for on or off-scalp technique Thermal strips,foil or a capFreehand creative application依采无尘漂粉 Blond Plus 最柔和的漂染产品 可以染浅5级 没有固定的混合比例 Vario Blond Cream 适合on 或 off-scalp技术 Thermal strips,foil or a cap 徒手创作应用,Product Features产品特色 2.32,IGORA Blond TonerFeaturesComplements IGORA Vario Blond Range Provides tonal variation for bleached hair Several shades can be appliedBenefits Neutralises unwanted base shadesHairdresser has control over warm/cool tones Shade gradually washes out 依采Blond Toner 特色 IGORA无尘漂粉系列的互补配方 为漂染过的头发提供色调变化 几种色调一起应用 益处 中和不想要的基础色 发型师能够控制冷暖色调 颜色逐渐被洗去,Product Features产品特色 2.33,IGORA Blond TonerShadesToner 1=BeigeToner 2=CendreToner 3=Ash 颜色 一号调色剂=米色 二号调色剂=灰紫色 三号调色剂=灰色,Product Features产品特色 2.34,IGORA BonacromFeaturesPermanent tinting for lashes&eyebrows依采 Bonacrom 特色 睫毛和眉毛的持久性染色IGORA BonacromShadesNatural(especially for eyebrows)Brown(for lashes and brows)Graphite(for lashes and brows)Black(especially for lashes)Blue Black(especially for lashes)颜色 天然色（针对眉毛）棕色（针对睫毛和眉毛）石墨色（针对睫毛和眉毛）黑色（针对睫毛）蓝黑色（针对睫毛）,Summary总结,SubtitleContent Content副标题 内容 内容,