外贸函电第一单元ppt课件.ppt
外贸英语函电,1.Definition English business correspondence refers to the letters , cables, telexes, faxes and e-mails dealing in international business. 外贸函电就是指在对外贸易中所使用的信件、电报、电传和传真。2. Aim The purpose of this course is to help you learn how to write good business letters by using up-to-date expressions in the simplest language. 教会同学们运用最简练、最新颖的表达法来撰写和阅读一封标准的外贸函电。,About the course:,3. Features1） It has its unique language style and jargons2） It is full of business terms and abbreviations3）There is a close relations between BEC and international trade 4. EmphasisWe need to emphasize the importance of memorizing and writing practice in learning.,目录,主编 王 丽,Unit One Introduction to BusinessLetters,Unit Two Establishing Business Relations,Unit Three Inquiries,Unit Four Offers & Quotations,Unit Five Firm Offers,Unit Six Non-firm Offers,Unit Seven Counter-offers,Unit Eight Placing & Confirming an Order,Unit Nine Declining an Order,Unit Ten Placing Repeat Orders,Unit Eleven Terms of Payment,下一页,目录,Unit Twelve Urging Establishment of L/C,Unit Thirteen L/C Amendment & Extension,Unit Fourteen Shipment,Unit Fifteen Packing & Shipping Marks,Unit Sixteen Insurance,Unit Seventeen Making a Claim,Unit Eighteen Acceptance of a Claim,Unit Nineteen Replacing Merchandise,Unit Twenty Processing & Assembling Trade,Unit Twenty-one Compensation Trade,上一页,主编 王 丽,Criteria for Business Letters,A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience.,B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.,Unit One Introduction to BusinessLetters (商务信函概论),Criteria for Business Letters,C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats.,D. COMPLETENESS Our letters should include all the necessary information and data.,E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy.,F. CONCRETENESS Our writing should be vivid, specific and definite.,Unit One Introduction to BusinessLetters (商务信函概论),The General Procedures for Business Letter Writing:,1. Determine our purpose of writing a certain letter.,2. Identify who the readers are.,3. Organize the message, which is to be contained in the letter.,4. Write a draft.,5. Polish the writing.,Unit One Introduction to BusinessLetters (商务信函概论),Elements of Business Letters and Their Positions in the Letter:,Unit One Introduction to BusinessLetters (商务信函概论),Structure：letterhead 信头, Reference and date 编号和日期, inside name and address 封内名称与地址, attention line 注意事项,Salutation 称呼,subject line 事由,body 正文, complementary close 结尾敬语,signature 签署,enclosure 附件,carbon copy notation 抄送,postscript 附言,A letterhead generally contains the following information:,The name of the firm,Its address and postal code,Fax number,Internet address,Telephone number,Telegraphic and telex address,E-mail address,Trademark or a brief slogan, etc.,Unit One Introduction to BusinessLetters (商务信函概论),Example of the Formats of a Letterhead:,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of the Letterhead on the Second Page:,EASTERN TEXTILES IMP. & EXP. CO.,LTD. -2- April 16, 2004,Mr. Smith April 16, 2004, Page 2,Mr. Smith April 16, 2004 Page 2,-Page 2- EASTERN TEXTILES IMP. & EXP. CO.,LTD. April 16, 2004,EASTERN TEXTILES IMP. & EXP. CO.,LTD. 2- April 16, 2004,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Reference Number :,Your ref: ALM Our ref: 5511/ TL Dear Sirs,Dear Sirs, Your ref: ALM,Dear Sirs, We refer to your letter of November 12, 2004,ref. TY 1160,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Date:,24th March, 2004 March 24th, 2004 24 March, 2004 March 24, 2004,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Inside Address:,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Inside Address:,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Particular Address or Attention Line :,China National Machinery Import & Export Corp.36, Jianshan RoadDalian, 116023Peoples Republic of ChinaAttention: Mr. Wang, Export Manager,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Particular Address or Attention Line :,P & G Company24 Madison AvenueColumbus, OH 43004U.S.A.Attention of Pual Yang,Biddle, Sawyer & Co., Ltd.Hadden HouseFitzroy StreetLondon, SW8 25DY, EnglandAttention of Export DepartmentMr. H.A. Donnan, please,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Particular Address or Attention Line :,P & G John Morris & Co., Inc.ATTENTION OF PURCHASING MANAGEROSullivan BuildingBaltimore, Maryland, 10026U.S.A.,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Salutation and Corresponding Complementary Close:,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Subject Line or Caption:,Subject: Proposed delay of the delivery,Re: Proposed delay of the delivery,In re: Invoice No. 1120,SUBJECT: ACCOUNT NO. 689,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Signature:,Yours faithfully, (signature)Cathy KurtzMarketing Manager,Yours faithfully, THE INTERNATIONAL TRADING COMPANY (signature) Cathy Kurtz Marketing Manager,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Signature:,Yours faithfully, For CHINA NATIONAL IMPORT & EXPORT CO., LTD. (signature) George Morgan,Unit One Introduction to BusinessLetters (商务信函概论),Examples of the Formats of Enclosure:,Unit One Introduction to BusinessLetters (商务信函概论),Example of the format of Carbon Copy Notation:,Unit One Introduction to BusinessLetters (商务信函概论),Full Block Format:,Unit One Introduction to BusinessLetters (商务信函概论),Indented Format:,Unit One Introduction to BusinessLetters (商务信函概论),
