M Commerce精品商业贸易PPT模板课件.pptx

,Group 4,Mobile Commerce,M-Commerce,Mobile commerce, or m-commerce, is the buying and selling of services and goods using a mobile device. that is conducted over Internet-enabled wireless and/or hand-held devices.,What is the M-commerce,The first generationThe first generation of mobile commerce system based on SMS-based access technology, the intolerable has also led to serious problems in the early based the SMS mobile commerce department have asked to upgrade and transform the existing system.,The second generationThe second generation of mobile commerce system based on WAP technology, mobile phones, mainly through the browser to access the WAP page to query information, solve some problems of the first generation of mobile access technologies.,A new generation (3G)Third-generation mobile business systems while incorporating a 3G mobile technology, intelligent mobile terminal, VPN, authentication and Web service, a variety of mobile communications, information processing, and computer networks, the latest cutting-edge technology to the private network and wireless communication technology as the basis for e-commerce personnel to provide a safe, fast, modern mobile business office mechanism.,Mobile communication technology,Quarterly Transaction amount,Flow distribution,Situation,Taobao E-commerce data report,Sex distribution,Why it becomes so popular ?,Client,Flexibly,Convenient,Safe,Quickly,wherever,whenever,Mobile devices,Reasons,Mobile devices,Other Advantages,MEDIA 7IMAGEVIDEO,Direct marketing,Easily setup,Efficient and extensive service,Many payment options,Challenges,Limited in terms of speed How to optimize PC-based web sitesEase to lost or stolenPayment securityLack of safety awarenessThe flooding of spam messages,Problems,WPKI(Wireless Public Key Infrastructure),VPN(Virtual Private Network),Virus defense technology,Biometric identification technology,User authorization technology,Solutions,Geographic Commerce,Electronic Commerce,Mobile Commerce,Ultimate Commerce,U-commerce stands for ultimate commerce and it means the use of ubiquitous networks to provide a level of value between product providers, consumers and stakeholders that goes beyond traditional commerce.The word ubiquitous in this definition refers to commerce anywhere and anytime made possible by mobile wireless devices.,The future of M-commerce,U-Commerce,M-Commerce,E-Commerce,G-Commerce,http:/,http:/,http:/,Reference,http:/,http:/,http:/jiad.org/article111,http:/en.wikipedia.org/wiki/Mobile_commerce,Game Over,