XXXX0207Interbrand XXXX年全球最佳品牌100强排行榜.docx
Interbrand 2010年全球最佳品牌100强排行榜2010年排名品牌名称国家行业2010品牌价值美元（百万）1可口可乐COCA-COLAUnited States饮料70,4522IBMUnited States商业服务64,7273微软MICROSOFTUnited States电脑软件60,8954谷歌GOOGLEUnited States互联网服务43, 5575通用电气GEUnited States多元化业务42,8086麦当劳MCDONALDSUnited States餐厅33,5787英特尔INTELUnited States电子32,0158诺基亚NOKIAFinland电子29,4959迪士尼DISNEYUnited States媒体28,73110惠普HPUnited States电子26,86711丰田TOYOTAJapan汽车26,19212梅赛德斯-奔驰MERCEDES-BENZGermany汽车25,17913吉列GILLETTEUnited States快速消费品23,29814思科CISCOUnited States商业服务23,21915宝马BMWGermany汽车22,32216路易威登LOUIS VUITTONFrance奢侈品21,86017苹果APPLEUnited States电子21,14318万宝路MARLBOROUnited States烟草19,96119三星SAMSUNGSouth Korea电子19,49120本田HONDAJapan汽车18,50621H&MSweden服装16,13622甲骨文ORACLEUnited States商业服务14,88123百事PEPSIUnited States饮料14,06124美国运通 AMERICAN EXPRESSUnited States金融服务13,94425耐克NIKEUnited States运动产品13,70626SAPGermany商业服务12,75627雀巢咖啡NESCAFéSwitzerland饮料12,75328宜家IKEASweden家具12,48729摩根大通JP MORGANUnited States金融服务12,31430百威BUDWEISERUnited States酒12,25231UPSUnited States运输11,82632汇丰银行HSBCUnited Kingdom金融服务11,56133佳能CANONJapan电子11,48534索尼SONYJapan电子11,35635家乐氏KELLOGGSUnited States快速消费品11,04136亚马逊AMAZON.COMUnited States互联网服务9,66537高盛GOLDMAN SACHSUnited States金融服务9,37238任天堂NINTENDOJapan电子8,99039汤姆森路透THOMSON REUTERSCanada媒体8,97640花旗CITIUnited States金融服务8,88741戴尔DELLUnited States电子8,88042飞利浦PHILIPSNetherlands电子8,69643EBAYUnited States互联网服务8,45344古驰GUCCIItaly奢侈品8,34645欧莱雅LORéALFrance快速消费品7,98146亨氏HEINZUnited States快速消费品7,53447埃森哲ACCENTUREUnited States商业服务7,48148ZARASpain服装7,46849西门子SIEMENSGermany多元化业务7,31550福特FORDUnited States汽车7,19551高露洁COLGATEUnited States快速消费品6,91952摩根士丹利MORGAN STANLEYUnited States金融服务6,91153大众汽车VOLKSWAGENGermany汽车6,89254黑莓BLACKBERRYCanada电子6,76255MTVUnited States媒体6,71956法国安盛AXAFrance金融服务6,69457雀巢NESTLéSwitzerland快速消费品6,54858达能DANONEFrance快速消费品6,36359富士施乐XEROXUnited States电子6,10960肯德基KFCUnited States餐厅5,84461雪碧SPRITEUnited States饮料5,77762阿迪达斯ADIDASGermany运动产品5,49563奥迪AUDIGermany汽车5,46164雅芳AVONUnited States快速消费品5,07265现代HYUNDAISouth Korea汽车5,03366雅虎YAHOO!United States互联网服务4,95867安联保险ALLIANZGermany金融服务4,90468西班牙国际银行SANTANDERSpain金融服务4,84669爱马仕HERMèSFrance奢侈品4,78270卡特彼勒CATERPILLARUnited States多元化业务4,70471舒洁KLEENEXUnited States快速消费品4,53672保时捷PORSCHEGermany汽车4,40473松下PANASONICJapan电子4,35174巴克莱银行BARCLAYSUnited Kingdom金融服务4,21875强生JOHNSON&JOHNSONUnited States快速消费品4,15576蒂芙尼TIFFANY&COUnited States奢侈品4,12777卡地亚CARTIERFrance奢侈品4,05278杰克丹尼JACK DANIELSUnited States酒4,03679酩悦MOËT & CHANDONFrance酒4,02180瑞士信贷集团CREDIT SUISSESwitzerland金融服务4,01081壳牌SHELLNetherlands能源4,00382VISAUnited States金融服务3,99883必胜客PIZZA HUTUnited States餐厅3,97384GAPUnited States服装3,96185科罗娜CORONAMexico酒3,84786瑞银集团UBSSwitzerland金融服务3,81287妮维雅NIVEAGermany快速消费品3,73488ADOBEUnited States电脑软件3,62689斯米诺SMIRNOFFUnited Kingdom酒3,624903MUnited States多元化业务3,58691法拉利FERRARIItaly汽车3,56292JOHNNIE WALKERUnited Kingdom酒3,55793喜力HEINEKENNetherlands酒3,51694苏黎世金融服务集团ZURICHSwitzerland金融服务3,49695阿玛尼ARMANIItaly奢侈品3,44396兰寇LANCÔMEFrance快速消费品3,40397星巴克STARBUCKSUnited States餐厅3,33998哈雷戴维森 HARLEY-DAVIDSONUnited States汽车3,28199金宝汤Campbell'sUnited States快速消费品3,241100巴宝莉BURBERRYUnited Kingdom奢侈品3,110Interbrand 20102009年全球最佳品牌100强排行榜2010年排名2009年排名品牌名称国家行业2010品牌价值美元（百万）2009品牌价值美元（百万）品牌价值增减幅度（单位：%)11可口可乐COCA-COLAUnited States饮料70,45268,7342%22IBMUnited States商业服务64,72760,2117%33微软MICROSOFTUnited States电脑软件60,89556,6477%47谷歌GOOGLEUnited States互联网服务43, 55731,98036%54通用电气GEUnited States多元化业务42,80847,777-10%66麦当劳MCDONALDSUnited States餐厅33,57832,2754%79英特尔INTELUnited States电子32,01530,6364%85诺基亚NOKIAFinland电子29,49534, 864-15%910迪士尼DISNEYUnited States媒体28,73128,4471%1011惠普HPUnited States电子26,86724,09612%118丰田TOYOTAJapan汽车26,19231,330-16%1212梅赛德斯-奔驰MERCEDES-BENZGermany汽车25,17923,8676%1313吉列GILLETTEUnited States快速消费品23,29822,8412%1414思科CISCOUnited States商业服务23,21922,0305%1515宝马BMWGermany汽车22,32221,6713%1616路易威登LOUIS VUITTONFrance奢侈品21,86021,1204%1720苹果APPLEUnited States电子21,14315,43337%1817万宝路MARLBOROUnited States烟草19,96119,0105%1919三星SAMSUNGSouth Korea电子19,49117,51811%2018本田HONDAJapan汽车18,50617,8034%2121H&MSweden服装16,13615,3755%2224甲骨文ORACLEUnited States商业服务14,88113,6999%2323百事PEPSIUnited States饮料14,06113,7063%2422美国运通 AMERICAN EXPRESSUnited States金融服务13,94414,971-7%2526耐克NIKEUnited States运动产品13,70613,1794%2627SAPGermany商业服务12,75612,1065%2725雀巢咖啡NESCAFéSwitzerland饮料12,75313,317-4%2828宜家IKEASweden家具12,48712,0044%2937摩根大通JP MORGANUnited States金融服务12,3149,55029%3030百威BUDWEISERUnited States酒12,25211,8334%3131UPSUnited States运输11,82611,5942%3232汇丰银行HSBCUnited Kingdom金融服务11,56110,51010%3333佳能CANONJapan电子11,48510,44110%3429索尼SONYJapan电子11,35611,953-5%3534家乐氏KELLOGGSUnited States快速消费品11,04110,4286%3643亚马逊AMAZON.COMUnited States互联网服务9,6657,85823%3738高盛GOLDMAN SACHSUnited States金融服务9,3729,2481%3839任天堂NINTENDOJapan电子8,9909,210-2%3940汤姆森路透THOMSON REUTERSCanada媒体8,9768,4346%4036花旗CITIUnited States金融服务8,88710,254-13%4135戴尔DELLUnited States电子8,88010,291-14%4242飞利浦PHILIPSNetherlands电子8,6968,1217%4346EBAYUnited States互联网服务8,4537,35015%4441古驰GUCCIItaly奢侈品8,3468,1822%4544欧莱雅LORéALFrance快速消费品7,9817,7483%4648亨氏HEINZUnited States快速消费品7,5347,2444%4745埃森哲ACCENTUREUnited States商业服务7,4817,710-3%4850ZARASpain服装7,4686,78910%4947西门子SIEMENSGermany多元化业务7,3157,3080%5049福特FORDUnited States汽车7,1957,0053%5152高露洁COLGATEUnited States快速消费品6,9196,5506%5257摩根士丹利MORGAN STANLEYUnited States金融服务6,9116,3998%5355大众汽车VOLKSWAGENGermany汽车6,8926,4846%5463黑莓BLACKBERRYCanada电子6,7625,13832%5554MTVUnited States媒体6,7196,5233%5653法国安盛AXAFrance金融服务6,6946,5253%5758雀巢NESTLéSwitzerland快速消费品6,5486,3194%5860达能DANONEFrance快速消费品6,3635,9607%5956富士施乐XEROXUnited States电子6,1096,431-5%6061肯德基KFCUnited States餐厅5,8445,7722%61新上榜雪碧SPRITEUnited States饮料5,777N/AN/A6262阿迪达斯ADIDASGermany运动产品5,4955,3972%6365奥迪AUDIGermany汽车5,4615,0109%6467雅芳AVONUnited States快速消费品5,0724,9173%6569现代HYUNDAISouth Korea汽车5,0334,6049%6664雅虎YAHOO!United States互联网服务4,9585,111-3%6781安联保险ALLIANZGermany金融服务4,9043,83128%68新上榜西班牙国际银行SANTANDERSpain金融服务4,846N/AN/A6970爱马仕HERMèSFrance奢侈品4,7824,5984%7066卡特彼勒CATERPILLARUnited States多元化业务4,7045,004-6%7171舒洁KLEENEXUnited States快速消费品4,5364,4043%7274保时捷PORSCHEGermany汽车4,4044,2344%7375松下PANASONICJapan电子4,3514,2253%74新上榜巴克莱银行BARCLAYSUnited Kingdom金融服务4,218N/AN/A7580强生JOHNSON&JOHNSONUnited States快速消费品4,1553,8478%7676蒂芙尼TIFFANY&COUnited States奢侈品4,1274,0003%7777卡地亚CARTIERFrance奢侈品4,0523,9682%78新上榜杰克丹尼JACK DANIELSUnited States酒4,036N/AN/A7982酩悦MOËT & CHANDONFrance酒4,0213,7547%80新上榜瑞士信贷集团CREDIT SUISSESwitzerland金融服务4,010N/AN/A8192壳牌SHELLNetherlands能源4,0033,22824%8294VISAUnited States金融服务3,9983,17026%8379必胜客PIZZA HUTUnited States餐厅3,9733,8762%8478GAPUnited States服装3,9613,9221%85新上榜科罗娜CORONAMexico酒3,847N/AN/A8672瑞银集团UBSSwitzerland金融服务3,8124,370-13%8786妮维雅NIVEAGermany快速消费品3,7343,5575%8895ADOBEUnited States电脑软件3,6263,16115%8984斯米诺SMIRNOFFUnited Kingdom酒3,6243,698-2%90新上榜3MUnited States多元化业务3,586N/AN/A9188法拉利FERRARIItaly汽车3,5623,5271%92新上榜JOHNNIE WALKERUnited Kingdom酒3,557N/AN/A93新上榜喜力HEINEKENNetherlands酒3,516N/AN/A94新上榜苏黎世金融服务集团ZURICHSwitzerland金融服务3,496N/AN/A9589阿玛尼ARMANIItaly奢侈品3,4433,3034%9691兰寇LANCÔMEFrance快速消费品3,4033,2355%9790星巴克STARBUCKSUnited States餐厅3,3393,2632%9873哈雷戴维森 HARLEY-DAVIDSONUnited States汽车3,2814,337-24%99100金宝汤Campbell'sUnited States快速消费品3,2413,0815%10098巴宝莉BURBERRYUnited Kingdom奢侈品3,1103,0950%
