BEC高级范文解读.doc

BEC高级范文解读 为了让大家更好的准备商务英语BEC考试，给大家整理一下BEC高级商务英语范文解读,下面就和大家分享，来欣赏一下吧。BEC高级商务英语范文解读1Suggested answer: (127words)The last years of twentieth century saw the Internet being used by more and more companies as a business tool. In 1997 e-commerce was very limited earning a revenue of less than $25 billion. However, since then, there has been a steady growth worldwide. This trend looks set to continue into the next century with revenue from e-commerce rising to reach almost $200 billion by 2003.Like e-commerce, e-business has shown steady growth with revenue tripling in the period 1997 to 2000, rising from about $50 billion to $150 billion. However, during there is predicted to be a far more dramatic increase in e-business revenue over the next three years. It is thought that by 2003 revenue from e-business will have reached over $800 billion worldwide.BEC高级商务英语范文解读2A motivation survey Ex 3: Sample answer: (116words)FindingsA number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companys competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.Certain employees feel under-challenged. The company is clearly not exploiting its human resources.There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.RecommendationsWe strongly recommend the following measures:an evaluation of job profiles throughout the company to assess whether skills could be utilised more efficientlya review of the current salary structure involving the comparison with similar organisationsIt is also essential to investigate and take action regarding the communication in the Production and Sales Department.BEC高级商务英语范文解读3The headhunting process Ex 4: Sample answer: (234words)Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.Yours sincerelyBEC高级商务英语范文解读4The EKIA way Ex 5: Sample answer: (226words)Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which allow travellers to mix with local people rather than retreat to the beach or their hotel.Although all our advice is impartial, it is influenced by certain core values:Respect for local values and practicesRespect for individual needs and independenceBelieve in the need to limit the environmental impact of our activities.We believe that as privileged visitors to sometimes fragile environments, we should take nothing but photographs and leave nothing but footprints.Wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to house travellers in modest accommodation. Our clients can look forward to living the local culture and eating the local suicine; Limitless Horizons rejects the concept of Coca-Cola trek.Our representatives are constantly travelling in order to update and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs or free-flights, thus ensuring the only factors influencing our advice to you are your needs and those of the area you wish to visit.BEC高级商务英语范文解读5Building international teams Ex2: Sample answer: (230words)Dear JacekFurther to our conversation of 11 November, I writing to confirm your visit. Since this will be your first trip to the United Kingdom, I include some information about the way we operate.The first meeting is scheduled for 11.15am and you should be ready to start promptly. Some people say that the British have a rather relaxed attitude to time and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, is extremely keen on punctuality, so do not be tempted to take any risks.One difference between this office and yours that you may notice is the apparent lack of formality between colleagues here. In British it is usual to use a persons first name once you have been introduced and you will be invited to do so. Also, please do not feel offended if our staff here do not use your professional title; only the medical doctors are given the title Doctor here. As I said, especially between colleagues, it is common simply to use a persons first name.A number of our managers are women and you should be aware that they are treated in exactly the same way as their male counterparts.If you have any further questions, please do not hesitate to contact me on 020 779 2603.I look forward to seeing you on 8 December.Yours sincerely