四川外语学院英语语言文化系电子商务课授课教案.docx
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四川外语学院英语语言文化系电子商务课授课教案.docx
四川外语学院英语语言文化系【电子商务课】授课教案Lecturer: Ruoyu LanListener: Students of Class 6&7, Year 2003Date: 2nd of July, 2004Room: Room No.502, Main Teaching BuildingTime: 1600PM 1650PMTeaching Plan(1) Focus of the Lecture- Aspects of Ecommerce A Course Book, Chapter 10: Electronic Payment System(2) Teaching Objectives- Understand the features and functionality of the major types of digital payment systems in the B2C arena;- Understand the features and functionality of digital wallets;- Able to analyze current E-commerce websites payment systems;(3) Arrangement- Step One: An introduction to the Chapter 10: Electronic Payment System a)A short summary of previous E-commerce theories and definitions, and how they relate to the importance of the Electronic Payment System; b)List an vivid example of common problem people meet while going through online purchases procedures, which, to some degree, might help the students to understand the definition provided later; c)Definition for Electronic Payment System - Step Two: An introduction to the major types of B2C Electronic Payment System a) Digital Wallets b) Digital Cash -Online Stored Value Systems; - Smart Card Stored Value Systems; c) Digital Credit Card Payment Systems d) Digital Checking Payment Systems- Step Three: Understand the Digital Wallet System through a case study of BOC Electronic Wallet a) Point out key words in the definition for the students: b) Explain those key words in the following table: c) Further explore the definition through a demonstration of case study: d) A case study comparison work to demonstrate two major types of Digital Wallet:Step Four: Understand the Digital Credit Card Payment Systems - a) Definition: Seek to extend the functionality of existing credit cards for use as online shopping payment tools. - b) Use a chart to demonstrate the how the system works - c) A case study of China Merchant Banks Credit Card Payment SystemStep Five: Group Work A analysis of the payment system of Dangdang Online Bookstore(). a) Students will logon to the internet and check the current exiting online payment systems of a particular website in order to verify what they learnt previously. b) A group discussion will help to analyze the advantages or disadvantages of the payment system.Step Six: - A summary to the lecture. - A brief introduction to the tendency of future payment systems.