各国颜色文化差异ppt课件.pptx

Colors meaning in different countries,NAME OF STUDENT:MAJID DEZHKAM,WHAT ARE DIFFERENCES IN CASE OF MEANING OF COLORS IN DIFFRENET CULTURES:,Color symbolism in art and anthropology refers to the use of color as a symbol in various cultures.There is great diversity in the use of colors and their associations between cultures. and even within the same culture in different time periods. In fact, the same color may have very different associations within the same culture at any time. For example, red is often used for stop signs or danger. At the same time, red is also frequently used in association with romance,Color symbolism:,You will find below a short list of the main colors and their meaning in different cultural areas. Of course, this list is far from being exhaustive. Its aim is to give an idea of the great variety in meanings in the different cultures.,A few examples:,Black is a powerful and foreboding color in Japanese culture. Traditionally, black has represented death, destruction, doom, fear and sorrow. Especially when used alone, black represents mourning and misfortune, and is often worn to funerals. Black has also traditionally been a color of formality, and has increasingly come to represent elegance, with the growing popularity of Western conceptions of black tie events,The meaning of colors in Japan:,White has been an auspicious color in Japan for much of its history. White represents purity and cleanliness in traditional Japanese society, and is seen as a blessed color. Because of the sacred nature of the color, white is the color of weddings and other joyful life events, and appears on the Japanese flag,White in japan:,Red is a powerful color in traditional Japanese society, representing strong emotions rather than ideas. As the color of the sun in Japanese culture and on the Japanese flag, red is the color of energy, vitality, heat, and power. Red also represents love and intimacy, including sexual desire and the life force and energy in people,Red in japan:,Blue is also a color which represents purity and cleanliness in traditional Japanese culture, largely because of the vast stretches of blue water that surrounds the Japanese islands. As such, blue also represents calmness and stability. Additionally, blue is considered a feminine color, and so, in combination with the association with purity and cleanliness, blue is often the color young women wear to show their purity,Blue in japan:,Green is the color of fertility and growth in traditional Japanese culture. As the color of nature, the Japanese word for green, is also the word for vegetation. In addition, the color green represents youth and vitality, and the energy of growth. Green can also represent eternity, since evergreen trees never lose their leaves or stop growing.,Green in japan:,China and culture of colors:,As you can see in china you can see lots of things which they have a red colorSo I want to show some of them:,China and meanening of colors:,Red in china:,Red, corresponding with fire, symbolizes good fortune and joy. Red is found everywhere during Chinese New Year and other holidays and family gatherings. A red envelope is a monetary gift which is given in Chinese society during holiday or special occasions. The red color of the packet symbolizes good luck. Red is strictly forbidden at funerals as it is a traditionally symbolic color of happiness; however, as the names of the dead were previously written in red, it may be considered offensive to use red ink for Chinese names in contexts other than official seals.In modern China, red remains a very popular color and is affiliated with and used by the Communist government.,Red in china:,As you know the color of Chinas Flag is red:,Traditions in china:,Black, corresponding to water, is a neutral color. Book of Changes, regards black as Heavens color. They saying “heaven and earth of mysterious black” was rooted in the observation that the northern sky was black for a long time.They believed Tian Di, or Heavenly Emperor, resided in the North Star.The Taiji symbol uses black and white to represent the unity of Yin and Yang. Ancient Chinese regarded black as the king of colors and honored black more consistently than any other color. Lao Zi said that five colors make people blind, so the Dao School chose black as the color of the Dao.In modern China, black is used in daily clothing. White is associated with death and mourning and was formerly worn at funerals, but depends on the age of passing.,Black in china:,White in china:,White, corresponding with metal, represents gold and symbolizes brightness, purity, and fulfillment.White is also the color of mourning. It is associated with death and is used predominantly in funerals in Chinese culture. Ancient Chinese people wore white clothes and hats only when they mourned for the dead. Sometimes silver takes its place, as silver is often offered to the deceased in the form of joss paper,Yellow, corresponding with earth, is considered the most beautiful and prestigious color. The Chinese saying, Yellow generates Yin and Yang, implies that yellow is the center of everything. Associated with but ranked above brown, yellow signifies neutrality and good luck. Yellow is sometimes paired with red in place of gold.Yellow was the color of Imperial China and is held as the symbolic color of the five legendary emperors of ancient China. Yellow often decorates royal palaces, altars and temples, and the color was used in the robes and attire of the emperors.Yellow also represents freedom from worldly cares and is thus esteemed in Buddhism. Monks garments are yellow, as are elements of Buddhist temples. Yellow is also used as a mourning color for Chinese Buddhists,Yellow in china:,Yellow in traditions of china:,Colors meaning in western culture:,There are without a doubt some universal caracteristics in the perception of color (for example, the fact that red and green have a more immediate physiological impact than blue). We can intuitively sense that some colors have a “biological” impact on us. If you had to choose between food in a red or orange dish and the same food presented in a blue dish, you would probably deem the first one to be more appetizing. From a physiological viewpoint, red and orange are known for giving you an apptit, while blue seems rather unappetizing. And judging by the colors of most food products packaging, we can tell that most brands from the foodstuff industry apply this rule (with the exception of bottled waters brand, which often use blue to highlight the pureness and natural origin of their products),Is the perception of colors universal?,Blue is usually considered a rather “safe” color, because the meanings associated to it do not change much from country to country. There are of course a few exceptions: for some Cherokee tribes from North America, blue is the color of defeat.Nowadays, blue is seen as a calming, “natural” color and is associated with dream. Of course, it is also the color of water. Blue has not always been such a positive color: in the Middle Ages in Europe, blue was supposed to bring bad luck.,Blue in western culture:,In Western countries, white is a very positive color since it is a symbol for purity and divine (it is the color of the alb of Catholic priests). It is associated with marriage (wedding dress) and birth.In Asia, North Africa and black Africa, white is the color of mourning and old age.,White in western culture :,From a biological viewpoint, red is a color with a strong impact. It has a stimulating effect, and, as we said, it is an appetizing color.In Western countries: be careful with red! This colors meaning is very ambiguous and can symbolize violence, passion, love, anger Generally speaking, it is a warm, dynamic color that brings energy. But it should be used with sparingly, for when it is overused, it can give off a feeling of aggression, violence (especially when used in particularly vivid shades).Red is also the color used for warning and banning: it is used on traffic signs because it is eye-catching; you see it and react immediately.In China, red is a lucky color. One wears red clothes for important or special occasions such as weddings.,Red in western culture:,In Western countries, black is usually associated with mourning, solemnity, authority and severity (clothes of priests and nuns). In this case too, meanings depend on context: black is often used to represent “bad guys” in movies and has therefore a negative value; but it is also the color of elegance (when you think of stylish events, you will inevitably think of a crowd of men wearing black suits and women in (often) black dresses).In China as well, black has a double meaning, both positive and negative: it can mean moral strength, disinterestedness, impartiality, but also crime and conspiracy.,Black in western culture:,From a physiological viewpoint, green is restful to the eyes.In Western cultures, green is usually associated with hope and luck. It has become a very popular color in the last few years because it relates to nature and authenticity, and is therefore used for the packaging of organic products, or to highlight an eco-friendly approach.However, it is best not to wear green in theaters, where it is supposed to be unlucky. The story goes that the French actor and playwright Molire died on stage wearing green clothes Another possible explanation of this superstition is that in the 19th century, the lights used in theaters did not show this color to advantage, and that it was therefore not worn. In any case, green should be avoided when dealing with stage-related topics.In Scotland, make sure you dont wear green clothes when invited to a wedding, it would bring bad luck to the newlyweds.,Green in western culture:,In Western cultures, this color is associated to energy, brightness, to the sun, to power and strength. Once again, it should be used sparingly, especially the most intense shades of yellow, to prevent eyestrain.As for pale yellow, it is often associated with illness, and the word “yellow” is also related to cowardice in English.In China, yellow was the color of the emperor, and for a long time could only be used by the imperial family. Recently, Chinese people talk about yellow books or yellow movies to refer to pornographic contents, so be careful when using this color!,Yellow in western culture:,In agreement with the previous sentences you will see comprehensive examples in case of colors and meaning of them in lots of countries and zones:But pay attention that there are some resemblances about meaning of colors in some countries,Meaning of colors in different countries:,Western:energy, excitement, action danger love, passion a warning to stopAngerChristmas combined with greenValentines Day,Cultural Color Meanings of Red:,Prosperitygood fortuneworn by bridessymbol of joy when combined with white,Eastern:,the color of good luck and celebration vitality, happiness, long lifeused as a wedding colorused in many ceremonies from funerals to weddingsused for festive occasionstraditionally worn on Chinese New Year to bring luck and prosperity,China:,color of purity, fertility, love, beautywealth, opulence and powerused in wedding ceremonies a sign of a married womanalso color of fear and fire,India:,associated with the Bolsheviks and Communismmeans beautiful in Russian languageoften used in marriage ceremonies,Russia:,Western:caring and nurturing love and romancefeminineEastern:feminine,Cultural Color Meanings of Pink:,Europe: feminine color baby girlsBelgium:pink is used for baby boysJapan: well-liked by both males and females,Thailand:color for TuesdayKorea: trust,Western:affordable or inexpensive itemsHalloween, combined with blackEastern:Happinessspirituality,Cultural Color Meanings of Orange:,Thailand:color for Thursday,Ireland: religious color for Protestants appears on the Irish flag along with white for peace and green for CatholicsNetherlands: color of the Dutch Royal Family,Western:happiness, joyhope Cowardicecaution, warning of hazards and hazardous substancesEastern:Sacredimperial,Cultural Color Meanings of Yellow:,Iran and meaning of colors:,In the Iranian Culture it symbolizes Growth, Happiness, Unity, Nature, Vitality, and the Persian Language. Historically Green and White in a triangular form used to be the Flag of the Persians (Pars),Green in iran:,Stands for Martyrdom. In the Iranian Culture it symbolizes Bravery, Fire, Life, Love, Warmth, and Sophistication. Historically Red and White in a triangular form used to be the Flag of Medes (name of the one nation:Mada).,Red in iran:,Stands for Peace as in many other Cultures. In the Iranian Culture it also symbolizes Chasteness, Equality, Freedom, Honesty, and Power,White in Iran,Yellow = Light, wisdom, Sun, Heat Purple = The official color of the Imperial Immortal Guards and Sassanid courthouse Red = Persian Bravery, Blood and sacrifice White = Peace and prosperity,Collectively speaking I can say that:,Differences in the irans Flag in different situations in many years ago:,Flag of Mohammad Khan,Diplomatic flag of Fath Ali Shah,Peace flag of Fath Ali Shah (version with sword),