汽车服务与营销英语服务英语课件.ppt

,English for Automobile Service and Marketing,高等职业教育模具设计与制造专业“双证课程”培养方案规划教材,汽车服务与营销英语,Contents,2,3,4,6,7,8,5,Put in Use,Practical Reading,Workplace Speaking and Listening,Workplace Project,Simulated Writing,Unit 1,Career Salon,Workplace Speaking and Listening,Speaking,Workplace situation 1 Introductions of Types of Cars,Sample Dealer: Hello, Mr. Smith. Welcome to our company.Customer: Thank you, Mr. Wang.Dealer: Here is our exhibition hall.Customer: You certainly have got a large collection of sample models of cars here.Dealer: Yes. Our cars are in various sizes and of very good quality too.Customer: Ah, very nice indeed.Dealer: Now we are producing a wide range of cars. Customer: Your products are also of special interest to me. Shall we talk about it tomorrow? Dealer: With pleasure.,Unit 1,Task 1 Imagine you work as a salesman and youll introduce your products at the Auto Exhibition. Follow the sample to make conversation with your customer.,Tips for speaking: The cars are the latest models. The salesman should introduce the cars features to the customer. Keep the sample for two days.,Unit 1,Task 2 Imagine you are a dealership assistant and your partner is a foreign customer. The following pictures are the car engines at the Auto Exhibition. Introduce them to the customer.,Unit 1,Unit 1,Task 3 Complete the following conversation by filling in the blanks.Customer: Wow, what a wonderful car!Salesman: How about _ (开这台车试驾)?Customer: Ok. I would enjoy driving this car.Salesman: Have you got your Drivers License?Customer: Yes, _ (当然了).Salesman: Great! Please fasten your seatbelt, and well show you the way.Customer: I want to _ (在公路上开车).Salesman: Take a left at the next signal to enter the freeway. Customer: This car has a nice smooth ride.Salesman: _ (希望您喜欢这部车).,taking this car out for a drive,of course,drive down the highway,Wish you to love this car,Unit 1,Speaking,Workplace situation 2 Test Driving,Task 4 Listen to a dialogue between a sales assistant and a customer, and then answer the following questions.,1. Why does the customer come here?2. What does the salesman do for the customer?3. What does the customer need if he is going to test drive the car?4. What does the salesman ask the customer to do during test driving?5. What does the customer pay attention to during test driving?,Because he wants to have a look at the car.,The salesman asks the customer if hed like to test drive.,Drivers License and Proof of Insurance.,Dont forget to fasten your seatbelt!,Dont exceed the speed limit!,Unit 1,Task 5 Listen to a speech about the Electric Sport Cars and fill in the blanks.A car engine is also known as an internal combustion engine, and is designed to create the power necessary to move the vehicle. There have been many improvements on the design to _ efficiency and power, but the car engine is really a very simple device.To understand how a car engine works, picture a windmill (风车). The arms of the windmill _ by the force of the wind. As the wind moves the arms, the windmill _ power that can be used to move heavy grinding stones or generate electricity. The car engine works in a very _. Instead of wind, a small, controlled explosion forces the piston of the engine _.,improve,are moved,creates,similar way,to move,Unit 1,Passage A Different Types of Cars,Cars can be broadly categorized into various types on the basis of their shape, size, mechanical specifications, performance, etc. Here is a list of the most popular types of cars that are seen on the streets these days.Convertibles:These small cars with a sporty look nice, typically feature a roof which can be either folded or detached. Although most convertibles are two seaters and two doors four seaters or four door convertibles are also available (Figure 1-1).,Practical Reading,Coupes: These are small two door cars, sporting a roof that is inclined towards the rear. These are shortened versions of sedans, and you can experience the issue of cramping in coupes, especially when you try to get into the back seat (Figure 1- 2).,Hatchbacks: Hatchbacks are the enough cargo space and a large door to tuck in your entire luggage. The cargo space of these medium sized cars is accessible from the rear seat, as opposed to the separate trunk in sedans (Figure 1-3).,Unit 1,Sedans: These cars range from mid-sized to large models, and typically feature two rows of seats. The latest inclusion to this car type, luxury sedans have redefined the term luxurious ride to a great extent (Figure 1- 4).,Minivans: These mid-sized cars provide ample space for passengers, as well as cargo transportation. Some of these multi-utility vehicles (MUVs) are four wheel drives, while some offer seats which can be folded (Figure 1- 5).,Sports Cars: These are power packed two seater cars, which are designed to derive the maximum fun of a speedy ride. Their remarkable features include a powerful engine and smooth looks, based on the laws of aerodynamics. They may seem to be a bit expensive (Figure 1- 6).,Sport-utility Vehicles (SUV): These cars are designed for regular roads as well as off-road land. The features of SUVs include exceptional ground clearance, four-wheel drive and rugged styling (Figure 1- 7).,Unit 1,Station Wagons: These four door passenger cars feature a relatively long roof and an enough cargo area in the rear. Though their cargo space is quite less when compared with minivans, one cant ignore the fact that its passenger space is equal to sedans. The four-door vehicle also features a tailgate opening with easy loading and unloading of cargo (Figure 1- 8).Each type has its own pros and cons, which have to be kept in mind before buying a car. Depending on your requirement, you can choose a car that suits your needs the best.,Unit 1,Notes,1. Here is a list of the most popular types of cars that are seen on the streets these days. 本句为倒装句。句中的主语a list of the most popular types of cars；而由that引导出的定语从句修饰cars。本句可译为：这里列举出一些在街上常见的、最受欢迎的汽车类型。2. Though their cargo space is quite less when compared with minivans, one cant ignore the fact that its passenger space is equal to sedans. 本句为让步状语从句。在从句中又套有一个省略的时间状语从句when。本句可译为：比起小型货车，虽然它们的货物空间很少，但一个不能忽视的事实是：它的乘客空间与轿车相等同。,Unit 1,New Words,broad br:d adj. 宽的, 阔的, 广泛的categorize ktiraiz v. 加以类别, 分类sporty sp:ti adj. 像运动家的specification ,spesifikein n. 规格performance pf:mns n. 性能，履行convertible knv:tbl n. 敞篷车fold fuld vt. 折叠detached dittt adj. 分开的, 分离的seater si:t n. 有.座位之交通工具coupe ku:p n. 双座轿车roof ru:f n. 屋顶, 房顶, 顶rear ri n. 后面, 背后, 后方version v:n n. 版本，形式sedan sidn n. 私家轿车cramping krmpi n. 图象压缩hatchback htbk n. 斜背式轿车,cargo k:u n.货物feature fi:t n. 特色luxury lkri n. 奢侈, 华贵redefine ,ri:difain vt. 重新定义luxurious lkzjuris adj. 奢侈的, 豪华的minivan minivn n. 小型货车transport trnsp:t n. 运输maximum mksimm adj. 最多的aerodynamics ,rudainmiks n. 空气动力学, 气体力学off-road frud adj. 越野的exceptional iksepnl adj. 异常的rugged rid adj. 高低不平的, 崎岖的ignore in: vt. 不理睬, 忽视tailgate teileit n. (卡车) 后挡板,Unit 1,Phrases and Expressions,on the basis of 以为基础categorize into 归纳，划分back seat 后座cargo space 货仓，载货空间tuck in 尽情吃medium size 中型尺寸to a great extent 很大程度上, 非常cargo transport 货物运输multi-utility vehicles (MUVs) 多用途车sports car 跑车as opposed to 与截然相反based on 基于，依据sport-utility vehicle(SUVs) 多用途跑车ground clearance 离地净高four-wheel drive 四轮驱动station wagon 旅行车，客货两用compare with 与比较pros and cons 正反两面keep in mind 记住,Unit 1,Exercise,Task 6 Mark the following statements with T (True) or F (False) according to the passage.1. Nowadays, cars can be widely classified into all kinds of types.2. Most convertibles may be only two seaters and two doors.3. A hatchback is a kind of truck with the enough cargo space. 4. Sports cars are usually designed to obtain the most fun of a speedy ride.5. Sport-utility vehicles are mainly designed for off-road areas.,F,T,T,F,T,Unit 1,Exercise,Task 7 Translate the following phrases into Chinese or English.1. station wagon _2. _ 中型尺寸3. cargo space _4. _ 多用途车5. four-wheel drive _6. _ 货物运输7. back seat _8. _ 离地净高,旅行车,medium size,载货空间,multi-utility vehicles (MUVs),四轮驱动,cargo transport,后座,ground clearance,Unit 1,Passage B Car Engine Structure,A typical automobile engine consists of cylinder block, cylinder head, camshaft, valves, spark plug, piston and piston rings, connecting rod, crankshaft，flywheel and oil pan (Figure 1- 9).,Unit 1,Cylinder Block：Cylinder block or engine block is a single machined casting unit. It contains the cylinders and the water coolant and lubricant passages. So it is a complicated part at the heart of an engine. Cylinder head：A cylinder head is a casting generally made from iron or aluminum that holds the valves, valve springs and one or two camshafts. The cylinder head has machined surfaces to provide a precision fit to mate parts. Inline four- and six-cylinder engines have one cylinder head. V6 and V8 engines have two cylinder heads. Camshaft：The key parts of any camshaft are the lobes. As the camshaft spins, the lobes open and close the intake and exhaust valves in time with the motion of the piston. It turns out that there is a direct relationship between the shape of the cam lobes and the way the engine performs in different speed ranges. Valves：There are intake valves and exhaust valves. On the intake side, the intake valve opens which lets the fuel-air mixture into the combustion chamber. When it closes, the air-fuel mixture is compressed and ignited by the spark plug. Then the exhaust gas exits the cylinder when the exhaust valve opens.,Unit 1,Spark plug：A spark plug is an electrical device that fits into the cylinder head of some internal combustion engines and ignites compressed air-fuel mixture by means of an electric spark. Spark plugs have an insulated center electrode which is connected by a heavily insulated wire to an ignition coil on the outside. Piston and piston rings：Piston transforms the energy of the expanding gasses into mechanical energy. The piston is a cylindrical shaped hollow part that moves up and down inside the engine cylinder. Most engine pistons have three rings: the top two are compression rings and the lower ring is oil control ring, and their function as the seal between the piston and the cylinder wall. Connection rod：In a reciprocating pistion engine, the connecting rod connects the pistion to the crankshaft. The small end attaches to the piston pin or wrist pin, which is currently most often press fit into the connecting rod. The big end connects to crankshaft. Crankshaft：The crankshaft, held in the engine block, converts the up and down motion of the pistons into a rotary motion. It provides the turning motion for the wheels.There are usually three journals in a four cylinder engine.,Unit 1,Flywheel：A flywheel is a rotating disc located on one end of the crankshaft and serves three purposes. First, through its inertia, it reduces vibration by smoothing out the power stroke. Second, it is mounting surface used to bolt the engine up to its load. Third, it has gear teeth around its perimeter that allow the starting motors to engage the engine. Oil pan：Oil pans are a major engine cooling system parts. They are usually constructed of thin steel. When an engine is not running or at rest, oil pans collects the oil as it flows down from the sides of the crankcase.,Unit 1,New Words,structure strkt n. 结构，构造camshaft km:ft n. 凸轮轴flywheel flaiwi:l n. 调速轮crankshaft krk,:ft n. 曲轴，机轴casting k:sti n. 铸件，铸造lubricant lu:briknt n. 滑润剂passage psid n. 通道，通路complicated kmplikeitid adj. 复杂的aluminum lju:minm n. 铝mate meit vt. 使配对, 使一致lobe lub n. 圆形突出部shape eip n. 外形，形状cam km n. 凸轮range reind n. 范围intake inteik n. 进气管piston pistn n. 活塞combustion kmbstn n. 燃烧,chamber teimb n. 室mixture mikst n. 混合，混合物，混合剂compress kmpres vt. 压缩ignite inait v. 点火, 点燃insulate insjuleit vt. 使绝缘，隔离transform trnsf:m vt. 转换, 改变seal si:l vt. 封, 密封reciprocating risiprkeiti adj. 往复的journal d:nl n. 轴颈rotate ruteit v. (使)旋转inertia in:i n. 惯性vibration vaibrein n. 振动, 颤动perimeter primit n. 周长crankcase krk n. 曲柄轴箱,Unit 1,Phrases and Expressions,cylinder block 汽缸体cylinder head 汽缸盖spark plug 火花塞piston ring 活塞环connecting rod 连杆oil pan 油盘casting unit 铸锭设备water coolant 冷却水be made from 由构成intake valve 进气阀combustion chamber 燃烧室exhaust gas 废气electrical device 电气装置fit into 适合internal combustion engine 内燃发动机by means of 用，借助electric spark 电火花,ignition coil点火线圈mechanical energy 机械能compression ring活塞平环oil control ring护油环cylinder wall缸壁attach to 依附big end 连杆头up and down 上下地four cylinder engine 四缸发动机rotating disc 转盘smooth out 使平滑power stroke 动力冲程bolt up闩住turning motion 旋转运动starting motor 启动马达gear teeth 齿轮齿at rest 静止flow down 向下流,Unit 1,Task 8 Abbreviations are very useful in practical work. Read them and then translate them into corresponding Chinese terms.,Exercise,(发动机)制动功率,制动压力调制器阀,(制动系)制动缸,(发动机)制动马力,(发动机)平均有效(制动)压力,制动主缸(总泵),Unit 1,Task 9 The following are some expressions for the famous brands (Germany Motors Corp.). Match the following brands in Column A with their Chinese equivalents in Column B.,Exercise,C,G,A,H,I,Unit 1,Task 9 The following are some expressions for the famous brands (Germany Motors Corp.). Match the following brands in Column A with their Chinese equivalents in Column B.,Exercise,J,B,D,E,F,Unit 1,Task 10 The following is the structure of the car engine. Match the step in Column A with those equivalents in Column B.,Exercise,Unit 1,Car Engine Diagram,C,E,G,A,H,B,D,J,K,F,M,I,L,Unit 1,The following is a sample showing the structure of the automobile.,Put in Use,Unit 1,Unit 1,Unit 1,Unit 1,1. _ 2. _ 3. _,Exercise,Task 11 The following is a flowchart of quick guide to buying a new car. Fill in the blanks with the appropriate information given below.,Four-door sedan,Hatchback,Sport car,Unit 1,4. _ 5. _ 6. _,7. _ 8. _,Exercise,Convertible,Van,Pick-up truck,Truck trail,Tank truck,Unit 1,As a salesman or saleswoman, you have much more work to do, including vehicle request form, information collection, market survey, data analysis etc.,Workplace Project,Unit 1,Exercise,Task 12 Work in groups. Make a car quality survey with PPT. Please refer to the “Mikes Quality Car Care” page in the website: http:/,Mikes Quality Car Care has been votedThe Lakes Regions Favorite Auto Repair Facilityfor the last 17 years running by the residents of the Lakes Region. Technicians are ASE Certified, continually updated with training and extremely skilled. Equipment is the latest technology, helping us to provide the highest quality service in the shortest amount of time.,Unit 1,Automobiles are extreme machines, and they demand a regular care from their owners as well as from professional who know the machines and its every small and big part well. Auto experts with their knowledge better understand a vehicles condition and so can repair the damaged part to return a vehicle to its full working condition. Being professional they know it better that maintaining structural integrity is important for the safety of vehicle as well as driver on the road. This is the reason that they take it as their first priority while repair