迪士尼英文ppt介绍课件.pptx
WALT DISNEY,The establishment and development of The Walt Disney Company,Who is he?,He was born on December 5, 1901 in Chicago. He was raised on a Midwestern farm.He dropped out of high school at the age of 17 to serve in World War I. He went to Hollywood in 1923.With his elder brother Roy, he managed to resume cartoon production. He created Mickey Mouse in Steamboat Willie and then became famous in the world.,Walt Disney ,the founder of Disney company.,1929：foundedbyWaltDisneyandhisbrotherRoyinthe1930sand1940s shortandfull-length animatedcartoonsinthe1950s naturedocumentaries live-action film televisionprograms,1955 Disneylandand1971 WaltDisneyWorld1966 declinedafterDisneysdeathinthe1980s revitalizedundernewmanagement,TouchstonePictures,Hollywood Pictures,American Broadcasting Corporation,Pixar Animation Studios,Miramax,Entertainment and Sports Programing Network,Disney,Cartoons,Mickey Mouse,creating a magical world of cartoon, comic animal cartoon character Created in 1928 by Walt Disney and Ub Iwerks Voiced by Walt Disney one of the most recognizable symbols in the worldadventurous,positive,quick wits,Donald Duck, a white anthropomorphic duck with a yellow-orange bill, legs, and feet. He usually wears a sailor shirt, cap, and a red or black bowtie, but no pants (except when he goes swimming). Famous traits：his easily provoked and occasionally explosive temper his identifiable voices,Famous cartoon star,Winnie the Pooh,Winnie the Pooh, the lovable bear whos stuffed with fluff, is also called Pooh.Pooh himself would tell you he is a bear of little brain, but he also has an uncommon, clear-eyed wisdom. His friends; their happiness and feelings are Poohs chief concern, and there is no better friend than Winnie the Pooh. Pooh endlessly craves honey or a smackerel of whatever little something is at hand to soothe that insatiable rumbly in his tumbly.,Famous cartoon star,Disney Princess,Snow White,Belle,Jasmine,Ariel,Cinderella,Tiana,MuLan,Pocahontas,Arendelle,Classic,Animation,the first full-length animated film with the plot,Snow was the prettiest girl in the kingdom.But a jealous queen wanted to put her in jail to hide her beauty.So she ran to the forest home of seven little dwarfs.,The lion king,Won two Oscar Awards in 1994.The musical adapted from it was shown in the Broadway.It is the only cartoon movie which is listed in the ten top-grossing movies in the world so far.,Disney began to cooperate with Pixar in 1991，who do well in CGI （Computer Generation Image） animation (电脑动画) . In cooperation period,six flims that made by Pixar were released by Disney,Every animation flim was so popular all across the world,and brought huge wealth and the honor of the awards both for Disney and Pixar.,Pixar and Disney had disagreements after the production of Toy Story 2 in 2004. And they were going to terminated contract in 2006 after the production of Cars.But in the end Disney bought Pixar for about $7.4 billion(74亿) in an all-stock deal in 2006. Now Pixar is Disneys Wholly-owned company(全资子公司).And then they produced more wonderful computer-animated feature films.,2007,2008,The first 3D flim of Pixar,2009,2012,2013,2022/11/27,Disneyland,Do you know how many Disneyland are there in the world?,2022/11/27,Six Disneyland Parks and Resorts(度假区),2022/11/27,Adventureland冒险世界,Adventureland is designed to recreate the feel of an exotic（异国情调的） tropical place in a far-off region of the world.,2022/11/27,Fantasyland梦幻王国 the area of Disneyland of which Walt Disney said, “What youngster has not dreamed of flying with Peter Pan over moonlit（月光照耀的）, or tumbling（跌倒） into Alices nonsensical Wonderland? In Fantasyland, these classic stories of everyones youth have become realities for youngsters of all ages to participate in.,Sleeping Beauty Castle 睡美人城堡,2022/11/27,Mickeys Toontown 米奇卡通城 The city is also home to cartoon characters houses such as the house of Mickey Mouse, Minnie Mouse and Goofy, as well as Donald Ducks boat.,2022/11/27,Epcot 未来世界,The epcot is a science fiction themed amusement center.it is divided into two parts, one is the future of the world, the other one is a window to the world. The former branch: Planet express, Universe of Energy, the land, fantasy world, voyage to the bottom of the sea, and the future of the world computer show. Windows of the world show the 11 national style landscape.,The Core of the Brand,Although Walt Disney Company from its inception in 1928, has gone through nearly 80 years of development, but the core of the Disney brand has always been no change,BusinessWeek 商业周刊,eliminate 淘汰,novelty 新奇的,community 共享,eternal 永恒的；不朽的,ropaganda 宣传,decency 尊重,connotation 内涵,Brand connotation:Provide consumers with the best and most special entertainment experience.As Long as there is imagination left in the world, Disneyland will never be completed.I think what I want Disneyland to be most of all is a happy place a place where adults and children can experience some of the wonders of life together .,Below is the Disney brand in BusinessWeek and InterBrand of the top 100 world brand value in recent years of data：,THANK YOU,
