googlegroup谷歌概况英文介绍课件.ppt

GOOGLE,Key Factors of Googles Success,Development Process,How the Share of Search Business Will Be,Where Should Google Do,Catalog,Development process,1996,1997,1998,1999,Larry and Sergey meet at Stanford.,A search engine called Back-Rub.,The search engine needs a new name.,Google company was set up,Sequoia Capital and Kleiner Perkins Caufield & Byers,1995,year in here,The content in here,2000,Yahoo use Google search technology,2002,2003,Google AdWords.,Google AdSense.,Development process,2005,2006,2007,2008,2004,year in here,The content in here,2010,Google Gmail ; Yahoo ;The stock exchange,Google set up r&d center in china,Google purchase the YouTube,Android,Google Earth .,Google Instant; Google withdraw from the Chinese market,Key Factors of Googles Success,Google believes in its Corporate ValuesImprove the business model of Google,Corporate Values,we make our own rules,Dont be evil,Technology mattes,The philosophy,Key Factors of Googles Success,Being committed to leveraging leading-edge technology: invent new search algorithms.Bettered Overtures policy of ranking paid listing solely on CPC by also considering listing relevancy(CTR)Managing innovationGoogles ten golden rules. Pay attention to cooperation both outside and inside.,Key Factors of Googles Success,How the share of search business will be,As the two pictures show below,the search business is to become more concentrated .,How the share of search business will be,Duopoly market -cost advantages -products advantages -Technology Mature & Quik UpdateMarket niche -personalization needs - low switching cost -local needs,Market niche and Duopoly will coexist in the future market,Insert text here,Search business will never be a winner-take-all business.,But why？,How the share of search business will be,Network effects are positive and strong -for companies: the value of the network will increase through attracting more users -for users: more companies can add values to the network by offering more information. -switching cost : the switching cost seems to be nothing and may be lowest for online service.,Multi-homing cost -time: or both sides，it will spend much more time to get what they want -money:almost free for users ,more expensive for advertiser,It can not meet all demands of the business -new markets : mobile search -personalization: general search engine is evolving to vertical search , for example, RSS、Job Search -customization : it can meet demands of some specific customers-LIJIT -pecs: politics、culture、economics、society -technology: it will be a disaster for one company to offer all kinds of technology,How the share of search business will be,Insert text here,search engine business will not be a winner-take-all business,How the share of search business will be,We can conclude:,What Should Google Do,Google vs. Yahoo!, Traditional Portal can only view its own website Google Portal Integrate internet information broader cyberspace more freedom,What Should Google Do,Portal is not a good new arena for Google,What Should Google Do,Google vs. Microsoft, Microsofts desktop software hegemony is threatened by Google,What Should Google Do, Google can contend against Microsoft in desktop software， but Office and Windows OS will always dominate Microsofts software is more compatible Googles R&D capability no more powerful than Microsoft Deviate from the mission of Google,we are in the business of making all the worlds information accessible and useful,What Should Google Do,Google vs. eBay E-commerce is rapidly developing,Google,eBay,Optimize transactionsearch system,Benefit fromadvertising,What Should Google Do,Personalizedhome page,Personalized home page, Different from Portal Userstickiness Customized service direction of Internet in the future,Headlines,Email,Weather,Stock,Memo,Magazine,RSS,music,Radio,Notes,Books,Search,MicroBlog?Renren?,History Review,Jun. 2009 CIIRC(China Illegal Information Reporting Centre) exposed strong condemnation on Google for statements that a large amount of pornographical links existed on the search results of G .Jan. 2010 Google announced its termination of content filtering and possible withdrawing of searching services from Chinas mainland Market.Feb. 2010 Meetings between Chinas government and Google held declaring that Google would still be welcome if abiding by Chinas laws. If Google insisted on withdrawing searching services from China, relevant damages caused must be settled down correctly by Google. Mar.2010 Google terminated the “content filtering” on mainland market and shifted searching servers from mainland to Hong Kong,We usually see the description of this event as “Google quit Chinese mainland market ” from websites or newspapers. These statements are exaggerated. Googles services, such as Adwords, Adsence, Gmail, Google Earth, etc. have been serving mainland Chinese, let along support Andriod system to Chinese telephone manufacturers or selling G2, G3, Nexus One to Chinese. Consequence： 1. Great loss of searching service users. 2. Deterioration of relationship between government and Google.,History Review,Return to China,Feasibility to Return,There is high feasibility for Google to return! why?Research without Google would be like life without electricity, says Xiong Zhenqin, an ecologist at Nanjing Agricultural University in Jiangsu province. Xiong is not alone in thinking that Google is . . 1 A land without Google?J.Nature,2010,463(Feb.25 TN.7284)Chinas export-oriented economy determines high demand for Google,Return to China,Return Path,Return to China,Public Relations Affairs,Apologize, obey laws.Establish and maintain nice relationship with government.,VS,Return to China,Enhance Performance of Servers,Linear growth of users calls for enhancement of servers for China and other countries.NO 1, set another server center in mainland.NO 1, enhance Hong Kong server center,Return to China,Enforce Advertisement,ADVERTISEMENT,Return to China,Enhance Localization,Return to China,Promote Adwords & Adscence,Target Chinese export companies as its main customers. Meet and expand their demand for:,Return to China,Finally, we appreciate your listening/reading our brief summary for work. I would be very grateful if you can point some disadvantages and instruct us in order to make further improvement.,Firstly,thanks MR Yao for giving us so many excellent courses.We have got precious knowledge about e-business.,Secondly, we are very proud of our team. The report couldnt be completed without the cooperative team. We exchage ideas,learn from each other and become more friendly to each other .,what we want to say,Firstly,thanks MR Yao for giving us so many excellent courses.We have got precious knowledge about e-business.,Secondly, we are very proud of our team. The report couldnt be completed without the cooperative team. We exchage ideas,learn from each other and become more friendly to each other .,Finally, we appreciate your listening/reading our brief summary for work. I would be very grateful if you can point some disadvantages and instruct us in order to make further improvement.,Firstly,thanks MR Yao for giving us so many excellent courses.We have got precious knowledge about e-business.,Secondly, we are very proud of our team. The report couldnt be completed without the cooperative team. We exchage ideas,learn from each other and become more friendly to each other .,Firstly,thanks MR Yao for giving us so many excellent courses.We have got precious knowledge about e-business.,Secondly, we are very proud of our team. The report couldnt be completed without the cooperative team. We exchage ideas,learn from each other and become more friendly to each other .,Finally, we appreciate your listening/reading our brief summary for work. I would be very grateful if you can point some disadvantages and instruct us in order to make further improvement.,Firstly,thanks MR Yao for giving us so many excellent courses.We have got precious knowledge about e-business.,Secondly, we are very proud of our team. The report couldnt be completed without the cooperative team. We exchage ideas,learn from each other and become more friendly to each other .,Firstly,thanks MR Yao for giving us so many excellent courses.We have got precious knowledge about e-business.,Secondly, we are very proud of our team. The report couldnt be completed without the cooperative team. We exchage ideas,learn from each other and become more friendly to each other .,Finally, we appreciate your listening/reading our brief summary for work. I would be very grateful if you can point some disadvantages and instruct us in order to make further improvement.,Firstly,thanks MR Yao for giving us so many excellent courses.We have got precious knowledge about e-business.,Secondly, we are very proud of our team. The report couldnt be completed without the cooperative team. We exchage ideas,learn from each other and become more friendly to each other .,