日本设计中的“双轨制”ppt课件.ppt

,日本设计中的“双轨制”,前 言,Foreword,“双轨制”定义,“双轨制”在日本形成的原因,“双轨制”定义：日本的设计在世界上是有独特魅力的，“日本设计”一词常会使人联想到两类截然不同的东西。一类是传统的手工艺品如木制家具，漆器及瓷器等，这类手工艺品朴素、清雅、自然、具有浓厚的东方情调;另一类则是批量生产的高技术产品，如高保真音响、照相机、摩托车、汽车及计算机等。日本设计在处理传统与现代的关系中采用了所谓的双轨制。即：一方面在服饰，家具，室内设计，手工艺品等设计领域系统的研究传统，以求保持传统风格的延续性;另一方面在高技术的设计领域则按现代经济发展的需求进行设计。这些设计在形式上与传统没有直接联系，但设计的基本思维还是受到传统美学观念的影响，如小型化，多功能及对细节的关注等。通过这种双轨制，使传统文化在现代社会中得以发扬光大，并产生了一些优秀的作品。,“双轨制”在日本形成的原因：首先，日本是一个历史悠久的国度，大和民族十分注重本土文化同时又十分善于吸收外来文化。其文化受到了中国传统文化的巨大影响，具有典型的东方底蕴，同时也形成了其自身的特色。其次，由于日本是一个岛国，自然资源相对贫乏，出口电器便成了它的重要经济来源，此时设计的优劣直接关系到国家的命脉，因此日本人将设计视为民族生存的手段，日本政府也十分关注日本的设计。所有这些导致了“双轨制”这一特殊的设计理年在日本的形成。,下面我将主要以图片形式份创痛产品类、高科技产品类和日本著名设计师柳宗理三大部分分别向大家介绍日本设计中的“双轨制”。,日本传统设计类,The Industrial Design Department Of HUNAN UNIVERSITY,日本传统 设计类,日本是一个历史悠久的国度，日本设计在处理传统与现代的关系中采用了所谓的“双轨制”。在服装、家具、室内设计、手工艺品等涉及领域系统的研究传统，以求保持传统风格的延续性。,简洁,强调自然材质,规整形状,日本灯具设计一,日本灯具设计一,JAPANESE LAMP,LAMP,Japanese Design / Lamp /No.1,LAMP,Japanese Design / Lamp /No.2,Product Code: LMPNARAOur Nara Lamp has a Solid Wooden Frame with Bamboo Matchstick insertsAvailable in 2 FinishesUL Approved Dimensions: 8 X 8 X 18H,Our Authentic Akida LampAvailable in 3 FinishesUL Approved Dimensions: 8 X 8 X 17H,Our Authentic Ido LampAvailable in 3 FinishesUL Approved Dimensions: 10 X 10 X 17H,Our 18 Window Pane Shoji Lamp, has a Wooden Lattice design and is backed with White Rice Paper. UL Approved. Dimensions: 18H X 8W X 8D,LAMP,Japanese Design / Lamp /No.3,Our Authentic Akida LampAvailable in 3 FinishesUL Approved Dimensions: 6 X 6 X 14H,Our Hokkaido End Table, functions as a Lamp as well as an End Table.Traditional Window Pane lattice design with Rice Paper Backing. UL Approved. Dimensions: 15 x 15 x 19H,LAMP,Japanese Design / Lamp /No.4,Our Authentic 18 High Scandinavian Spruce frame with Hand-Drawn Geisha on with Rice Paper. UL Approved 18H X 8W X 8D Available in 2 Colors,Solid Wood Frame with Natural fabric inserts.UL ApprovedAvailable in 4 FinishesDimensions: 10 X 10 X 18H,Our 72 Window Pane Shoji Lamphas a Wooden Lattice design and isbacked with White Rice Paper. UL Approved. Dimensions: 72H X 12W X 12D,日本灯具设计二,日本灯具设计二,JAPANESE LAMP,LAMP,Japanese Design / Lamp /No.5,Bamboo Frame with Rice PaperUL ApprovedDimensions: 12 X 12 X 18H,LAMP,Japanese Design / Lamp /No.7,Our Authentic 18 High Scandinavian Spruce frame with Hand-Drawn Samurai Warrior on with Rice Paper. UL Approved 18H X 8W X 8D Available in 2 Colors,LAMP,Japanese Design / Lamp /No.8,日本灯具设计三,日本灯具设计三,JAPANESE LAMP,LAMP,Japanese Design / Lamp /No.10,Our Authentic Ido LampAvailable in 3 FinishesUL Approved Dimensions: 10 X 10 X 17H,LAMP,Japanese Design / Lamp /No.11,Our Contemporary Lamp with Fabric ShadeUL Approved Dimensions: 10 X 6 X 15H Available in White only.,Our Contemporary Lamp with Fabric ShadeUL Approved Dimensions: 8 X 8 X 15HAvailable in White Shade only.,3 Sizes:16 - $19.0019 - $25.0024 - $30.00 Electrical socket included,Price: $9.003 Sizes:12 - $9.0016 - $12.0024 - $15.00 Electrical socket not included,LAMP,Japanese Design / Lamp /No.12,Stunning Wooden Lamp with White Fabric Shade Available in 3 FinishesUL Approved Dimensions: 17 X 17 X 62H,Stunning Wooden Lamp with White Fabric Shade Available in 3 FinishesUL Approved Dimensions: 17 X 17 X 27H,Our Contemporary Lamp with Fabric shadeUL ApprovedDimensions:6 X 6 X 19H,LAMP,Japanese Design / Lamp /No.13,Our Authentic Style Pagoda Lamp UL Approved-White Cotton ShadeDimensions: 13 X 13 X 25H,Classic Asian LampWooden Frame in Walnut Finish with Bamboo Matchstick ShadeUL Approved,Classic Thai Pagoda LampWooden Frame in Walnut Finish with Rice Paper Shade UL Approved Dimensions: 10 X 10 X 18H,Classic Asian LampWooden Frame in Walnut Finish with Rice Paper Shade UL Approved Dimensions: 10 X 10 X 18H,日本家具设计一,日本家具设计一,JAPANESE FURNITURE,FURNITURE,Japanese Design / Furniture / No.1,FURNITURE,Japanese Design / Furniture / No.3,FURNITURE,Japanese Design / Furniture / No.4,FURNITURE,Japanese Design / Furniture / No.5,日本家具设计二,日本家具设计二,JAPANESE FURNITURE,FURNITURE,Japanese Design / Furniture / No.6,FURNITURE,Japanese Design / Furniture / No.7,FURNITURE,Japanese Design / Furniture / No.8,FURNITURE,Japanese Design / Furniture / No.9,日本家具设计三,日本家具设计三,JAPANESE FURNITURE,FURNITURE,Japanese Design / Furniture / No.10,FURNITURE,Japanese Design / Furniture / No.11,FURNITURE,Japanese Design / Furniture / No.12,FURNITURE,Japanese Design / Furniture / No.13,FURNITURE,Japanese Design / Furniture / No.14,FURNITURE,Japanese Design / Furniture / No.15,高科技产品类,高科技产品类,日本设计在处理传统与现代的关系中采用所谓的“双轨制”在高技术的设计领域按照现代经济发展的需求进行设计。这些设计在形式上与传统没有直接联系，但设计的基本思维还是受到传统美学观念的影响，如：小型化、多功能及对细节的关注等。通过这种“双轨制”，使传统文化在现代社会中得以发扬光大，并产生了一些优秀的作品。,日本的大型公司多实行终身雇佣制，并且十分重视合作精神。因此日本的设计是大多是公司的雇员，设计成果被视为集体智慧的结晶，并一公司的名义推出。设计师本人则是默默无闻的“无名英雄”。,小型化,多功能,注重细节,无名设计,强调趣味性,The Industrial Design Department Of HUNAN UNIVERSITY,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,Sony VAIO TR2A Notebook PCG-TR2A,HS-model 17 Flat Panel LCDSDM-HS73/L,VAIO Digital Studio RZ44G DesktopPCV-RZ44G,Sony VAIO W SeriesPCV-W510G,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,CMTEP313,DAVFC7,DAVFC8,Creative I-Trigue 3450 2.1 Speaker,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,PCV-RS420,Sony VAIO V100G DesktopPCV-V100GKIT1,46 16:9 Hi-Scan Projection TelevisionKP-46WT510,42 Plasma WEGA Flat Panel TelevisionKE-42XS910,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,UX50 CLI Handheld with Free CasePEGUX50/UKIT1,TJ35 CLI Handheld with Free CasePEGTJ35/UKIT1,NX80V CLI with Free CasePEGNX80VKIT1,SJ22 CLI with Free CasePEGSJ22/UKIT1,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,27 FD Trinitron WEGA TVKV-27FS100,34 16:9 XBR FD Trinitron WEGA Television with Free SU-34XBR1 StandKV34XBR910KIT,20 FD Trinitron WEGA TVKV-20FV300,13 FD Trinitron WEGA TVKV-13FS100,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,DSC-P10 Cyber-shot Digital Camera with 100 Free 4x6 ImageStation Prints,MVC-CD500 CD Mavica Digital Camera with 100 Free 4x6 ImageStation PrintsMVCCD500KITIS,DCR-TRV70 MiniDV Handycam Camcorder with Free Carrying CaseDCRTRV70KITB,DCR-DVD200 DVD Handycam Camcorder with Free Carrying CaseDCRDVD200KITB,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,DVD/VHS Combination UnitSLV-D500P,DVD RecorderRDR-GX7,DVD PlayerDVP-PQ2,Home Theater in a BoxHT-1800DP,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,High Speed Net MD Walkman RecorderMZN10KIT,Network Walkman Digital Music PlayerNW-MS70D,ATRAC3/MP3 CD WalkmanD-NE1,CD Walkman Portable Compact Disc PlayerD-EJ2000,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,S2 Sports ATRAC3/MP3 CD WalkmanD-NS921,Personal Travel Speakers,S2 Sports Net MD Walkman Player/RecorderMZ-S1,High Speed Net MD Walkman RecorderMZNF810CKKIT,The Industrial Design Department Of HUNAN UNIVERSITY,sony,产品展示,CLI Game ControllerPEGA-GC10,Noise Canceling HeadphonesMDR-NC11,128MB X2 Memory Stick Select MediaMSA-128S2,Giga Vault Portable HardDisk MediaRH-K40U2,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1959 C100 Super Cub,1959 CA76 Dream Touring 300,1961 CB77,1961 CB92R,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1961 RC143,1965 CB450,1965 CL77,1965 Super 90,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1968 Z50R,1969 CB750KO,1970 CB350 Super Sport,1970 US90,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1972 XL250,1973 Elsinore,1973 XR75,1974 CR125M Elsinore,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1975 Gold Wing,1979 CBX,1980 GL1100,1981 ATC250R,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1982 CX500 Turbo,1981 CB900F,1981 CR250R,1983 CB1100F,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1983 Interceptor,1983 Shadow 750,1983 V65 Magna,1984 V65 Sabre,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1985 Shadow 1100,1985 XR600R,1986 FourTrax 200SX,1986 FourTrax 250R,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1986 FourTrax 350 4x4,1987 Hurricane,1989 NSR500,1990 CBR600F,本田产品展示,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,1990 VFR750F,1991 CBR600F2,1993 CBR900RR,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,AQUATRAX12X,AQUATRAX12X,AQUATRAX12X,CR250R,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,CBR954RR,Silver Wing ABS,CBR954RR,Silver Wing,Silver Wing ABS,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,CBR600F4i,Metropolitan,RC51,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,Shadow A.C.E. 750 Deluxe,Elite 80,Super Hawk,Metropolitan,The Industrial Design Department Of HUNAN UNIVERSITY,本田,产品展示,CBR954RR,Gold Wing,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,VIOLETTA SOLARGEAR VS01,D : MAKOTO SUDO, PRESIDENT, STUDIO DEL SOLE INC.M : STUDIO DEL SOLE INC.Good Design Award (2001),This is a solar battery that can generate electricity while being carried around. It offers superior functionality in many areas, including wide applicability to a variety of mobile devices, the highest level of generating efficiency, and a high degree of shock resistance. At the same time, efforts have been made to ensure the kind of ease of use that will let users generate electricity with little effort. The honest, beautiful shape of the solar battery makes it a joy to carry around, and it finally provides a practical link between solar batteries and everyday life, a link that has previously been difficult to create, despite the long history of solar technology. The company has provided a convenient, economical, and enjoyable product that belies the air of stoicism and oppression that usually attaches to such merchandise.,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,Speedglass 9000 and Adflo,D : Carl-Goran Craaford,Hakan Bergqvist,Oskar Juhlin,David Craaford; Ergonomidesign ABM : Hornell International ABhttp:/Good Design Award (2002)# Gold PrizeProduct,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,DAIHATSU Copen,D : Design Department, Daihatsu Motor Co., Ltd.M : DAIHATSU MOTOR Co.,Ltd.Good Design Award (2002)# Gold PrizeProduct,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,YAMAHA TMAX (XP500) 5GJ4,D : Tetsuya SUZUKI, Shigeru HOSHINO, ELM DESIGN CO.,LTD.M : YAMAHA MOTOR CO.,LTDGood Design Award (2001)# Good Design Gold PrizeProduct Category,Designed with the conditions of the European touring market in mind, this large, comfortable tandem scooter was developed to offer a full range of functions for high-speed touring. In addition to its sporty construction, this scooter is the first in the world to have a 500cc 2 cylinder engine. The styling aims to provide an exhilarating and exciting ride while combining the functionality of a motorcycle and the convenience of a scooter. We were particularly impressed by its being the epitome of new two-wheeled vehicles for high-speed recreation and commuting.,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,muTECH telephone 610, 810,D : ICHIRO IWASAKIM : TAE KWANG INDUSTRIAL CO.,LTD. + IWASAKI DESIGN STUDIOGood Design Award (2001)# Special Prize of the Chairman of Jury, Design Management PrizeProduct Category,This is a family of products produced cooperatively by a designer. Elegant color design and simple, honest forms are combined to produce household appliances, an area in which companies often lose sight of the potential for creating a product with an attractive form. In this product development project, relations between the designer and the company were ideal, and the role and power of the designer were intelligently put to use during the entire process of producing the products. This made the role of the designer much better known throughout society. The Adjudication Committee was especially impressed with the way in which the attractive formal expression of these new products made one want to use them and take pride in ownership, and with the type of design management that had helped build up a new brand.,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,Advanced Hydraulic Excavator,D : Hirano & Associates, Inc.Recipients : Komatsu Ltd.Hirano&Associates,Inc.http:/www.komatsu.co.jp/Good Design Award (2001)# Special Prize of the Chairman of Jury, Design Management PrizeNew Frontier Category,This is an example of design management by a construction equipment manufacturer and a design firm that focused on developing an oil-pressure power shovel as a concept machine. With the environment, information technology, and safety as their principal concerns, they proposed to figure out what construction techniques and machinery will look like in the near future. Under the management of the design studio, the company has been able to make maximum use of its own carefully cultivated cutting edge technology and has been promoting its ideas of the future of construction to the general public. We were most impressed by the total design management efforts of both participants in this project.,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,Compact passenger car CIVIC,M : HONDA MOTOR Co.,Ltd. http:/www.honda.co.jp/D : HONDA R&D Co.,Ltd.Good Design Award (2000)#Good Design Gold Prize,Compact passenger car offers large, comfortable interior within a small body. The low, wide, flat floor and dashboard create an interior space reminiscent of the mini-van and unrivaled by other traditional passenger cars in this class and offer new standards in both uniform styling and practicality.With consideration given to the high-quality finish of top-class cars, as well as safety and environmental performance, the result is an extremely cost-effective car in every sense of the word. The designers were commended for product development consistent with the stance taken by this company to produce revolutionary compact cars in innovative styles.,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,PHS Modem Card P-in Compct,M : NTT DoCoMo,Inc. http:/www.nttdocomo.co.jpD : Kazuto Nakajima, taichi takeno, NTT DoCoMo, Inc.+Izuru Tanaka, Norio Okda, Matsushita Communication Industrial Co.,Ltd.Price : 15,300 yenGood Design Award (2000),Worlds first 64kbps compact flash card-style modem card. Users simply insert the card directly into the compact flash slot of a PDA or laptop computer for 64k personal computer communications outdoors and 64k wireless communications at home. With an adaptor, the modem card is also compatible in a PCMCIA slot. The finely detailed design process maintains the sense that data is being received electronically. The designers were commended for utilizing the compact manufacturing techniques that Japan is known for throughout the world in designing a sleek product.,The Industrial Design Department Of HUNAN UNIVERSITY,优秀产品设计展示,Computed Radiography System,M : Kodak Japan Ltd. http:/www.kodak.co.jp/HID : Eastman Kodak Company, Health Imaging Div