麦肯锡经典图表模板课件.ppt

机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任,*资料来源：,Unit of measure,例子,HighLow,LegendLegendLegend,Text,Text,TextTextText,Title,x,+,x,+,Text,Text,Text,2,GBUTtem,*Unit of measure例子HighLeg,EXHIBIT TITLE,*资料来源：,3,GBUTtem,EXHIBIT TITLE*3GBUTtem,*资料来源：,Unit of measure,4,GBUTtem,*Unit of measure4GBUTtem,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,*资料来源：,Unit of measure,5,TextTextTextTextTextTextTextTe,2X2 TOWER,*资料来源：,Unit of measure,6,2X2 TOWER*Unit of measure6,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,*资料来源：,Unit of measure,7,PlacePriceProductPackagePositi,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,*资料来源：,Unit of measure,8,StrategySkillsSystemsStaffShar,ARROW 3D,*资料来源：,Unit of measure,9,GBUTtem,ARROW 3D*Unit of measure9GBU,CUBES1 3D,*资料来源：,Unit of measure,10,GBUTtem,CUBES1 3D*Unit of measure10G,CUBES2 3D,*资料来源：,Unit of measure,11,GBUTtem,CUBES2 3D*Unit of 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fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people,3S-4S,*资料来源：,Unit of measure,106,SkillsSharedStrategyStaffStruc,The way managerscollectively behave with respect to useof time, attention,and symbolic actions,The people in the organization, consideredin terms of corporate demographics, not individual personalities,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,The processes and procedures through which things get donefrom day to day,A coherent setof actions aimedat gaining asustainableadvantage over competition,Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary people,Staff,Systems,Style,SharedValues,Structure,Skills,Strategy,2S-5S,*资料来源：,Unit of measure,107,The way managersThe people in,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS PORTFOLIO,*资料来源：,Unit of measure,108,Competitive positionLowMediumH,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,*资料来源：,Unit of measure,109,Change visionChief ExecutiveLe,Delta P,Vision andLeadership,OrganizationalInfrastructure,PerformanceMeasurement,PeopleDevelopment,Communications,Problem SolvingProcess,Client managers (particularly middle management) haveskill to lead programimplementationChange in actual behavior,Action plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action and resultsClear accountabilitiesEarly wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,*资料来源：,Unit of measure,110,Delta P Vision andOrganizatio,Natural owner,Relative ability to extract value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences,Industry attractivenessCompetitive positionRestructuring/rationalization opportunities,“One of the pack”,Retain andgive toppriority,Retain andgive priority,Retain andmanage forcode orliquidate,Probablydivest,Divest,Divest orliquidate,MACS,*资料来源：,Unit of measure,111,Natural owner Relative ability,Business Strategy,Manufacturing Strategy,Configuration,Systems,ResearchFocus,LaborPolicy,ProductDesign,Makevs.Buy,Organization,ProcessDesign,MANUFACTURING STRATEGY,*资料来源：,Unit of measure,112,Business StrategyManufacturing,Restructuring framework,1,5,4,3,2,PENTAGON,*资料来源：,Unit of measure,113,Restructuring framework 1 5 4,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,*资料来源：,Unit of measure,114,Benefit Price Competitivedisa,Appraise performanceand prospects,Developstrategy,Redesignpivotal jobs,Design the skillbuilding process,Assess changereadiness,Top downaction programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,*资料来源：,Unit of measure,115,Appraise performanceDevelopRed,3.,Create andpursue a uniqueadvantage,2.,Resegment the market to create a niche,4.,Exploit uniqueadvantageindustrywide,1.,Do more andbetter of thesame,When tocompete,STRAT GAMEBOARD,*资料来源：,Unit of measure,116,3.Create and2.Resegment the ma,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage-ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,*资料来源：,Unit of measure,117,Stage 1 Stage 2 Stage 3 Stage,Selling margin ContributionSales,Selling rateSalesAvailable selling time,EffectivenessContribution Available selling time,Productivity ContributionTotal selling costs,EfficiencyAvailable selling timeTotal selling costs,UtilizationAvailable selling timeTotal sales time,Support intensitySupport costsTotal selling costs,Support leverageTotal sales timeSupport costs,TREE PRODUCTIVITY,*资料来源：,Unit of measure,118,Selling margin Selling rateEff,Maximizeshareholdervalue,Growthroughculturalinitiative,Redeployassets,Improve corebusinessperformance,Grow throughacquisitionand/or merger,Adopt soundfinancingapproach,VALUE CREATION,*资料来源：,Unit of measure,119,MaximizeGrowRedeployImprove co,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,*资料来源：,Unit of measure,120,Real Perceived Clients relati,Header,Text,GANTT10,*资料来源：,Unit of measure,121,#,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,GANTT15,*资料来源：,Unit of measure,122,HeaderText#,Text,Text,Text,Text,LEFT TO RIGHT,*资料来源：,Unit of measure,123,TextTextTextTextLEFT TO RIGHT,Text,Text,Text,Text,Text,Proces