中西文化中颜色的差异ppt课件.ppt
The different use of color in China and Western,Different color have different symbolic meanings in china and the west, there are some reasons as follow.1、Culture and historic background2、Standard of appreciation of beauty3、Living environment 4、Religion faith,The different use of color in China and Western,The different use of color in China and Western,Red in china,Symbolic meaning: lucky、happy and joyous things ,excitement , passion.Example:“red flag”(红旗)“red lantern”(红灯笼)“red memories”(红色记忆)“spring festival scrolls”(春联),Red in west,Symbolic meaning: cruel、disaster and bloody ，radical and dangerous thingsExample:“the red rules of tooth and claw”(残杀和暴力统治)“red hands”(血腥的手)“a red adventure story”(令人紧张的冒险故事)“a red light district”(红灯区),White in china,Symbolic meaning: death、discrimination、useless and nothing.Example:“fool”(白痴)“go to waste”(白费)“common man”(白丁)“weddings and funerals”(红白喜事),White in west,Symbolic meaning: glorious、happy、hopeful and cheerful thingsExample:“a white soul”(纯洁的心灵)“white hand”(廉洁、诚实、幸福、吉利)“white moments of life”（人生得意时）“a white hope”(被寄予希望的人或事物),Black in china :,Symbolic meaning: In China, black is always connected with bad things, disaster、terror. Example:“reactionary gang” (黑帮)“black market”(黑市)“argot”(黑话),Black in west,Symbolic meaning: devil, evil, pain and misfortune Example:“black-letter day”(倒霉的一天)“black sheep”(害群之马)“be in a black mood”（情绪低落）“to wear black for his father” (为他父亲戴孝),Yellow in china,Symbolic meaning: power and influence, royal color. Example:“a lucky day”(黄道吉日)“bright yellow”(黄灿灿),Yellow in west,Symbolic meaning: sick、gloomy、disgusting、timid. Example:“yellow belly”(胆小鬼)“yellowdog ”（卑劣的人） “yellow journalism”（不择手段的、渲染的新闻作风),We are living in colorful world filled with all kinds of color that reflect varied nations civilization traits in different cultures.so ,we can understand different traditional culture and value orientation by mastering symbolic meaning of color and we can Promote the cultural communication from country to country,Conclusion,The end,
