美国酒文化ppt课件.ppt

Wine culture in America,Contents,Wine varieties,Alcohol and the law,Drinking purpose,Wine vessel,Drinking etiquette,wine festivals,Wine varieties,In United States, wine can be roughly divided into beer, whisky, wine and cocktail. Beer（啤酒） American beer, with very few exceptions, varies from the mediocre(普通的) to the terrible. There are not many types of beer in the US, “light” and “dark” are two terms commonly used.,Wine varieties,The Hard Stuff(威士忌) In America “whiskey” means bourbon(一种烈性威士忌酒，最初为美国肯塔基州Bourbon地区所产) unless otherwise indicated. Bourbon is a rather oily spirit made from maize(玉米). Rye(黑麦威士忌酒) whiskey is called “rye” and Scotch whiskey is called “Scotch”.,Wine varieties,Wine（葡萄酒） In bars wine can often be bought by the glass. Dont be misled by names, such as “Chablis” is used to refer to white wine and “Burgundy” to red. Americans seem never to have heard of white Burgundy.,Wine varieties,Cocktails（鸡尾酒） Cocktails and “mixed drinks” are much more popular and rather stronger in the USA than in Europe, and there are hundreds of different cocktails.,Wine vessel,Wine vessel culture is an important component of the wine culture. There are many kinds of drinking vessels in the United States, and each wine has its fixed drinking vessel, such as Cocktail glass, wine glass, champagne glass, brandy glass and so on.,Drinking etiquette,Toast (敬酒)There is few Americans toast each other on the table, and most of them drink by themselves or find partners to drink and chat. Only in certain occasions, they will toast together, for example, a blessing, congratulations on something or somebody.,Drinking etiquette,Clink (碰杯)In aspect of clink, the American people will not specially to make their own glasses lower than others to show his humility. When Americans see a table of Chinese rush to press their own glasses lower than others while they are clinking, most of them will be full of surprise and incomprehension.,Drinking etiquette,Urges to drink (劝酒)The people of the United States emphasize the democracy and freedom, never interfere and force others. They drink with their freedom and independence in the dinner,do not need polite and courteous. When they say not to drink, the master is not urging people to drink in any case.,Drinking purpose,On one hand, Americans are focused on wine tasting when they drink. On the other hand, Whether Chinese or American, everyone gather together to drink mostly in order to contact feeling and the need of communication.,Alcohol and the law,American laws concerning alcohol vary from state to state and city to city.Some towns, even state are totally is sold at all except that they allow the sale of very weak beer. Some places do not allow the sale of alcohol on Sundays.,Alcohol and the law,In many parts of America, you are not allowed to drink alcohol in a public place. And in many states you are not allowed to drink alcohol while driving, or even have an opened alcohol container in the car.Some bars have a license only for beer and wine. Others are also allowed to sell spirits and thus, as Americans say, “mixed drinks”.,The Legal Drinking Age,Legal drinking age varies from place to place but is generally between 18 to 21. Some places permit the consumption of beer at 18 but spirits only at 21. Others permit the consumption only of “three-two” beer from 18 to 21.,In some places people below legal drinking age are not even allowed to sell alcohol.,wine festivals,The consumption and appreciation of wine among Americans has gradually given rise to a distinctively Americans wine culture. American wine enthusiasts engage in ceremonies or festivals that celebrate the fine things in life.,wine festivals,The locations (e.g. New York City; Aspen, Colorado; and Longboat Key, Florida) and dates of American wine festivals have nothing to do with wine production. Most wine festivals are targeted at the wealthy and consist of hours of lectures, seminars and structured “blind tastings”.,Thank You!,