全新版大学英语第二版第三册ppt课件.ppt

B R _ main,English Song She Works Hard for the Money,Sales Promotion,Role Play,Warm-up Questions,B R _ English Song _ main,English Song She Works Hard for the Money,Listen and Complete,Questions and Answers,Introductory Remarks,B R _ Sales Promotion _ main,Sales Promotion,Four Stages in Promoting a Product,Definition,B R _ Introductory Remarks,Introductory Remarks,B R _ She Works Hard for the Money 1,She Works Hard for the Money,She works hard for the moneyso hard for it she works hard for the moneyso you better her right She works hard for the moneyso hard for it she works hard for the moneyso you better her right,honey,_,treat,_,honey,_,treat,_,B R _ She Works Hard for the Money 2,Onetta there in the corner standand where she is and Its strange to hersome people to have everythingNine a.m. on the handand shes for the bell and shes looking real pretty wait for her clienteleShe works hard for the moneyso hard for it,wonders,_,seem,_,hour,_,waiting,_,just,_,honey,_,she works hard for the moneyso you better her rightShe works hard for the money so hard for itshe works hard for the money so you better her rightTwenty eight years have and goneand she seen a lot ofof the ones who come inthey really seem to her there,honey,_,B R _ She Works Hard for the Money 3,treat,_,treat,_,come,_,tears,_,need,_,B R _ She Works Hard for the Money 4,Its a working day to dayfor little money just tips for payBut its it alljust to hear them say that theyShe works hard for the moneyso hard for itshe works hard for the moneyso you better her rightShe already knows Shes seen hershe already knows,sacrifice,_,worth,_,care,_,honey,_,treat,_,bad times,_,B R _ She Works Hard for the Money 5,these are the timesShell sell outshe never willnot for a billshe works hardShe works for the moneyso hard for it honey she works hard for the moneyso you better treat herShe works hard for the moneyso hard for it,good,_,never,_,dollar,_,hard,_,right,_,honey,_,B R _ She Works Hard for the Money 6,she works hard for the moneyso you better her rightShe works hard for the moneyso hard for it she works hard for the moneyso you better her rightShe works hard for the moneyso hard for itshe works hard for the moneyso you better her right,treat,_,honey,_,treat,_,honey,_,treat,_,B R _ Questions and Answers 1,Questions and Answers,Onetta works hard for the money. She is extremely tired every day. If everyone shows care for her and treats her well, her life is likely to be easier.,1. Do you know anything about the singer?,2. Why does the singer think Onetta should be treated right?,Its a call to show respect to those who work hard to serve people, no matter what job they take.,3. What is the message of the song?,B R _ Questions and Answers 2,Donna Summer (Dec. 31, 1948 ),Once upon a time, a young girl stood in front of the parishioners (教区居民) in a Boston church. She opened her mouth to sing, and a huge voice came out, moving the congregation to tears. At that moment the girl heard the,the voice of God tell her, “Youre gonna be famous.” From that time on, the girl knew that she was destined for greatness. That girl grew up to become Donna Summer. See http:/www.donna- for details.,B R _ Definition 1,Definition,A) powerful advertising; B) personal persuasion of possible customers by visit, phone or letter; C) exhibitions; D) displays and demonstrations;E) competitions for prizes; F) free samples; G) trading stamps.,Click the word in red,Sales promotion is the work of selling a product by all useful methods such as:,B R _ Definition 2,Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised.,B R _ Definition 3,B R _ Definition 4,B R _ Definition 5,B R _ Definition 6,B R _ Definition 7,B R _ Definition 8,B R _ Four Stages in Promoting a Product 1,Four Stages in Promoting a Product,Click to see big pictures.,B R _ Four Stages in Promoting a Product 2,Attract the attention of potential customers.,Four Stages in Promoting a Product,B R _ Four Stages in Promoting a Product 3,Arouse interest in the product.,Four Stages in Promoting a Product,B R _ Four Stages in Promoting a Product 4,Create a desire for its benefits.,Four Stages in Promoting a Product,B R _ Four Stages in Promoting a Product 5,Encourage customers to take prompt action.,Four Stages in Promoting a Product,B R _ Role Play 1,Role Play,On Sale,This is our (model). It costs (price). Its suitable for (purpose). We can deliver (from stock).Its available in (colour) and (size). We can offer a discount of (%).,B R _ Role Play 2,One student will act as a salesperson. All other students will act as his/her potential customers. He/She will have ten minutes to persuade others to buy his/her goods. One of them can buy from the salesperson. The rest students must come up with an excuse not to buy.,brand name, presentation, labeling, packaging, instructions, reliability and after-sales service,Useful expressions:,B R _ Warm-up Questions 1,Warm-up Questions,1. What are the basic qualities of a good salesperson? Which is essential? Why?,courage, physical fitness, imagination, pleasing tone of voice, hard work,2. Do you think it is easy for a handicapped person to be a salesperson? Why?,B R _ Warm-up Questions 2,Some salesmen may work hard and even intelligently use their imaginations well, until they meet a succession of refusal and turndowns. It is here that the salesman with sand (坚毅) in his soul, stamina (耐力) in his backbone, and courage in his heart, comes right back and whips the salesman who hasnt these qualities.,G R _ main,Part Division of the Text,Scanning,Further Understanding,G R _ Further Understanding,Further Understanding,For Part 2 Multiple Choice,For Part 1 True or False,For Part 4 Group Discussion,For Part 3 Blank Filling,G R _ Part Division of the Text,Part Division of the Text,Parts,Para(s),Time of the Day,1,17,early morning,2,825,Bills Activities,mid-morning,3,2662,day,4,6384,evening,preparation for the days work,on his way to work,door-to-door selling,paper work,G R _ Scanning 1,Scanning,A He has his laces tied and his top shirt button buttoned before taking another bus.B Its after 7 p.m. that he arrives home after a days hard work. C Its 5:45 a.m. Bill Porter lingers under the covers and listens to weather broadcasting.D He assembles his weapons before going out. E The teenagers on the bus remind him of his past.,Scan Text A and put the sentences in a logical order.,C,D,E,F,A,G,B,1. 2. 3. 4. 5. 6. 7.,( ),G R _ Scanning 2,F Encouraged by his mother, Porter became a salesman who sold household products door-to-door.G He tries many times. At last , a lady buys a cake of laundry soap from him.,( ),( ),( ),( ),( ),( ),G R _ True or False 1,True or False,1. Bill Porter used to listen to the weather broadcasting every morning.,2. There is something wrong in his left hand.,F,The fingers on his right hand are so twisted that he cant tie his shoes.,( ),T,( ),G R _ True or False 2,4. People didnt believe that he could live independently. That is not the case, however.,T,( ),3. His dead mother never thought he could do anything.,F,His dead mother used to encourage him and her challenge echoes in his soul.,( ),G R _ True or False 3,5. Bill Porter has ever been a soldier fighting in the battlefield.,F,A crippled body is one of his enemies, and he must fight alone for his independence and dignity.,( ),G R _ Multiple Choice1,The first job for which he applied for is to sell _,A. brushes,B. household products,C. newspapers,D. briefcases,Multiple Choice,G R _ Multiple Choice1A,A,The first job for which he applied for is to sell _.,A. brushes,B. household products,C. newspapers,D. briefcases,Multiple Choice,G R _ Multiple Choice1B,B,The first job for which he applied for is to sell _.,A. brushes,B. household products,C. newspapers,D. briefcases,Multiple Choice,G R _ Multiple Choice1C,C,The first job for which he applied for is to sell _.,A. brushes,B. household products,C. newspapers,D. briefcases,Multiple Choice,G R _ Multiple Choice1D,D,The first job for which he applied for is to sell _.,A. brushes,B. household products,C. newspapers,D. briefcases,Multiple Choice,G R _ Multiple Choice2,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,A. rich,B. poor,C. remote,D. nearby,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,G R _ Multiple Choice2A,A,A. rich,B. poor,C. remote,D. nearby,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,G R _ Multiple Choice2B,B,A. rich,B. poor,C. remote,D. nearby,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,A. rich,B. poor,C. remote,D. nearby,G R _ Multiple Choice2C,C,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,A. rich,B. poor,C. remote,D. nearby,G R _ Multiple Choice2D,D,G R _ Multiple Choice3,3. For several years, his sales kept the _ in Watkins.,A. last,B. highest,C. lowest,D. secondary,3. For several years, his sales kept the _ in Watkins.,A. last,B. highest,C. lowest,D. secondary,G R _ Multiple Choice3A,A,3. For several years, his sales kept the _ in Watkins.,A. last,B. highest,C. lowest,D. secondary,G R _ Multiple Choice3B,B,3. For several years, his sales kept the _ in Watkins.,A. last,B. highest,C. lowest,D. secondary,G R _ Multiple Choice3C,C,3. For several years, his sales kept the _ in Watkins.,A. last,B. highest,C. lowest,D. secondary,G R _ Multiple Choice3D,D,G R _ Multiple Choice4,4. His first stop on his way to work that day is _.,A. a bus stop,B. a shoeshine stand,C. a nearby hotel,D. a house,4. His first stop on his way to work that day is _.,A. a bus stop,B. a shoeshine stand,C. a nearby hotel,D. a house,G R _ Multiple Choice4A,A,4. His first stop on his way to work that day is _.,A. a bus stop,B. a shoeshine stand,C. a nearby hotel,D. a house,G R _ Multiple Choice4B,B,4. His first stop on his way to work that day is _.,A. a bus stop,B. a shoeshine stand,C. a nearby hotel,D. a house,G R _ Multiple Choice4C,C,4. His first stop on his way to work that day is _.,A. a bus stop,B. a shoeshine stand,C. a nearby hotel,D. a house,G R _ Multiple Choice4D,D,G R _ Blank Filling,Blank Filling,It is a day. Bill Porter stopped at the first house. He the bell. A woman comes to the door and refuses him by an . The person in the second house even doesnt give him a chance to speak. For ninety minutes, Porter hasnt made a , but he doesnt . At last a woman is to buy a cake of soap from him.,Supply the missing information according to the story.,windy and rainy,_,rings,_,excuse,_,sale,_,give up,_,persuaded,_,G R _ Group Discussion,Group Discussion,1. Why did he have to sell his house?2. What is Bills home like? What kind of life does he lead?3. Does Bill feel sorry for himself? Why or why not?,The alarm rings. Its 5:45. He could linger under the covers, listening to the radio and a weatherman who predicts rain. People would understand. He knows that. A surgeons scar cuts across his lower back. The fingers on his right hand are so twisted that he cant tie his shoes. Some days, he feels like surrendering. But his dead mothers challenge echoes in his soul. So, too, do the voices of those who believed him stupid, incapable of living independently. All his life hes struggled to prove them wrong. He will not quit. And so Bill Porter rises.,D R _ Text 1,LIFE OF A SALESMAN,Tom Hallman Jr.,He takes the first unsteady steps on a journey to Portlands streets, the battlefield where he fights alone for his independence and dignity. Hes a door-to-door salesman. Sixty-three years old. And his enemies a crippled body that betrays him and a changing world that no longer needs him are gaining on him. With trembling hands he assembles his weapons: dark slacks, blue shirt and matching jacket, brown tie, tan raincoat and hat. Image, he believes, is everything. He stops in the entryway, picks up his briefcase and steps outside. A fall wind has kicked up. The weatherman was right. He pulls his raincoat tighter.,D R _ Text 2,laugh uncontrollably. The teenagers stare at him. They dont realize Porters afraid someone will steal his briefcase, with the glasses, brochures, order forms and clip-on tie that he needs to survive.,He tilts his hat just so. On the 7:45 bus that stops across the street, he leaves his briefcase next to the driver and finds a seat in the middle of a pack of bored teenagers. He leans forward, stares toward the driver, sits back, then repeats the process. His nervousness makes him,D R _ Text 3,D R _ Text 4,Porter senses the stares. He looks at the floor. His face reveals nothing. In his heart, though, he knows he should have been like these kids, like everyone on this bus. Hes not angry. But he knows. His mother explained how the delivery had been difficult, how the doctor had,doctor had used an instrument that crushed a section of his brain and caused cerebral palsy, a disorder of the nervous system that affects his speech, hands and walk.,D R _ Text 5,Porter came to Portland when he was 13 after his father, a salesman, was transferred here. He attended a school for the disabled and then Lincoln High School, where he was placed in a class for slow kids. But he wasnt slow. His mind was trapped in a body that didnt work. Speaking was difficult and took time. People were impatient and didnt listen. He felt different was different from the kids who rushed about in the halls and planned dances he would never attend.,What could his future be? Porter wanted to do something and his mother was certain that he could rise above his limitations. With her encouragement, he applied for a job with the Fuller Brush Co. only to be turned down. He couldnt,D R _ Text 6,Porter knew he wanted to be a salesman. He began reading help wanted ads in the newspaper. When he saw one for Watkins, a company that sold household products door-to-door, his mother set up a meeting with a representative. The man said no, but Porter wouldnt listen. He just wanted a chance. The man gave in and offered Porter a section of the city that no salesman wanted.,carry a product briefcase or walk a route, they said.,D R _ Text 7,It took Porter four false starts before he found the courage to ring the first doorbell. The man who answered told him to go away, a pattern repeated throughout the day. That night Porter read through company literature and discovered the products were guaranteed. He would sell that pledge. He just needed people to listen. If a customer turned him down, Porter kept coming back until they heard him. And he sold.,For several years he was Watkins top retail salesman. Now he is the only one of the companys 44,000 salespeople who sells door-to-door. The bus stops in the Transit Mall, and Porter gets off. His body is not made for walk