商务英语阅读第二版叶兴国unit2-Aliceppt课件.pptx

BUSINESS ENGLISH : A READING COURSE,Lecturer: Alice,1,Unit 2 Soaring China,2.V-IIf something such as a birdsoarsinto the air, it goes quickly up into the air. 高飞,soar/s/Soaring soared soars,1.V-IIf the amount, value, level, or volume of somethingsoars, it quickly increases by a great deal. 急剧增加。,Insurance claims are expected to soar.预计保险索赔会急剧增加。Shares soared on the New York stock exchange.纽约证券交易所股票暴涨,If youre lucky, a splendid golden eagle may soar into view.幸运的话，一只金色雄鹰会跃入视线。,Unit 2 Soaring China,Reading Skill,Supplementary Reading,Lead-in,Extensive Reading,Test Yourself,Video clip,Starting up,A,Do you enjoy shopping? Do you shop online?,B,Which of the following goods do you think are suitable to be bought online?,The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, or purchase your favorite stock.Good deals, convenience and choices abound on the Internet. But before you use all the Internet has to offer, be cyber smart and make your online experience safe.,Onlineshoppingtips,Know who youre dealing with. Anyone can set up shop online under almost any name. Confirm the online sellers physical address and phone number in case you have questions or problems. If you get an email or pop-up message while youre browsing that asks for financial information, dont reply or click on the link in the message. Legitimate companies dont ask for this information via email.,Know exactly what youre buying. Read the sellers description of the product closely, especially the fine print. Words like “refurbished,” “vintage,” or “close-out” may indicate that the product is in less-than-mint condition, while name-brand items with “too good to be true” prices could be counterfeits.,Know what it will cost. Check out websites that offer price comparisons and then, compare “apples to apples.” Factor shipping and handling along with your needs and budget into the total cost of the order. Do not send cash under any circumstances.,Check out the terms of the deal, like refund policies and delivery dates. Can you return the item for a full refund if youre not satisfied? If you return it, find out who pays the shipping costs or restocking fees, and when you will receive your order. Sellers are required to ship items as promised or within 30 days after the order date if no specific date is promised.,Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read your credit card statements as you receive them and be on the lookout for unauthorized charges.,Onlineshoppingtips,Online shopping websites,C,Why do some people prefer not to buy goods and services online?,You may find that goods are not suitable when they arrive or get things you did not order.,You may have security problems with using credit cards and find yourself paying for things you did not buy.,You may enjoy shopping in real shops. You may like the feeling of walking in the supermarket with a shopping cart.,Starting up,Differences,Shop assistant,Telesales operator,Delivery service,shop dcor & layout,Website design,Similarities,Quality & reliability,Prices,Customer satisfaction,Differences & Similarities between online and shop selling,B,credit cardcooling offmoney backmethod ofinterest-freeout ofafter sales,guaranteestockperiodcreditdetailsservicepayment,1 the time when you can change your mind and cancel an order2 the name, number and expiry date on your credit card3 the way you choose to buy the goods you want4 when you can pay some time after you buy, but at no extra cost5 when the goods you require are not available6 a promise to give your money back if you are not happy7 the help you get from a company when you start to use their product,Vocabulary,Shopping Online,Make phrases that match definitions 1 7.,Reading Skill Focus,In order to avoid repetition of a word or a phrase in writing, reference words are often used to substitute the words that have been mentioned. When reading, readers need to identify these references and understand the antecedents. Generally speaking, readers can identify the references according to the subject-verb agreement, sentence structure, and semantic relations.,Identifying References,Reading Skill Focus,Commonly used reference words include:,Impersonal Pronoun (非人称代词) it, this, that ,these, thosePersonal Pronoun（人称代词） he, him, she, her, they, them, one(s)Possessive Pronoun（物主代词） his, her, their, itsRelative Pronoun（关系代词） who, that, whichSubstitute（替代词） as, so, do, the former, the latter, the following, the above,Reading Skill Focus,AGuided Practice,Sample 1 Scott Fitzgerald, who first introduced him to a publisher, was one of the few contemporary writers that Hemingway did not turn against. 句中黑体him 若指的是主语Scott Fitzgerald，则应该用反身代词himself，而不能用 him，因此这里只能指后文的Hemingway。 译文：斯科特菲茨杰拉德，最先将海明威介绍给出版商的人，是海明威不讨厌的为数不多的同时代作家之一。,Reading Skill Focus,Sample 2,And someone with a history of doing more rather than less will go into old age more cognitively sound than someone who has not had an active mind. 句中的do 不是实义动词，从上下文来分析，这里没有干多干少的问题，而是讨论对外界信息和事物是否多动脑，保持大脑警觉的问题。从语法结构上来看，someone with a history of doing. will go into old age more cognitively sound than someone who has not had an active mind是一个平行的比较结构，因此可以判断do指代的是have an active mind. 译文：习惯于多动脑筋的人，在进入老年之后要比一个从来不积极动脑筋的人的认知能力更为健全。,Reading Skill Focus,B. Challenge Yourself,Read the following sentences and decide which choice is the correct reference for the italicized word.,They said theyd finish the work in three hours, which is impossible. A. TheyB. the workC. theyd finish the work in three hours,Challenge 1,( ),c,Reading Skill Focus,2. The detailed information in maps is now produced almost entirely from satellite photography rather than by ground surveying because this method is faster, cheaper and more accurate.A. satellite photographyB. ground surveyingC. detailed information,3. The lives of beetles are divided into four stages, as are those of wasps, ants and butterflies.A. lives B. stages C. insects,( ),A,( ),A,Reading Skill Focus,4. X-rays allow art historians to examine paintings internally without damaging them.A. X-rays B. historians C. paintings,5. After electron microscopes were invented, scientists found many new viruses. Some of them were round, some oval, and some corkscrew- shaped. A. electron microscopes B. viruses C. scientists,c,( ),B,( ),Reading Skill Focus,6. The man is not sure if they got the letter but he thinks so.A. They got the letterB. The man is not sureC. The man is not sure if they got the letter,A,( ),Reading Skill Focus,Go through the following sentences and look for ambiguous pronoun references. When you find a pronoun whose antecedent is unclear or not expressed, underline the pronoun and put it in the blank to the left. If there are no reference problems, tell what the references refer to.,Challenge 2,_1. Society determined your future in ancient Sparta._2. I talked to the outdoor shop, but they dont handle climbing gear._3. When the wave hit the dock it disintegrated._4. Our team had a poor kicking game, but this was its only weakness._5. In the cookbook, it says to let the dough rise twice._6. At Bath they think nothing is more important than partying.,your,they,it,this it,it,they,Extensive Reading,阿里巴巴是全球企业间(B2B)电子商务的著名品牌,是全球国际贸易领域内l最大、最活跃的网上交易市场和商人社区,目前已经成功融合了BB、C2C、搜索引擎和门户,帮助全球客户和合作伙伴取得成功。有人这样评论:从现有市值以及译文未来各行业的成长空间来看,阿里巴巴已达到一个难以企及的高度。但是阿里巴大的巴一直都在致力于寻求新的发展空间。为了使自己具备更大的竞争力,它已经从注起初的“轻资产”公司发展成现在的实体公司,它在中国自由贸易区的保税仓库就务是很好的例证。目前,阿里云阿里巴巴集团旗下公司,正在致力于算开放的云计算服务平台。阿里巴巴已针对中国企业对云服务进行了大量投资,并进计划再投资10亿美元将阿里云推广到国际市场。然而,马云其实更看好的是网上金融服务。蚂蚁金融服务集团的主要业务范畴涉及第三方支付、移动支付、小额贷款、网络银行、在线融资、在线理财、保险等领域。值得一提的是,阿里巴巴在推出的第三方的“支付宝”网络支付服务中,自己承担了临时的金融担保角色,因此买卖双方都能放心,并能快速建立相互信任的基础。另外,阿里巴巴拥有消费者大量的交易数据,它的信用评级系统芝麻信用因此也受到一些国家的青睐。总之阿里巴巴正在从一个购物平台发展成一个在线服务综合供应商。可以说,阿里巴巴是中国优秀企业的代表,同样让中国人引以为傲的还有中国的制造业。,Background Information,1. factory 泛指一般意义的“工厂”，是最普通，用得最广泛的一个词。如：a clothing factory 服装厂 a glass factory 玻璃厂a food factory 食品厂 a paper factory 造纸厂2. mill 原指“磨坊”，现主要指轻工业方面的工厂。如：a cotton mill 棉纱厂 a silk mill 丝织厂a flour mill 面粉厂3. plant 多指电工或机器制造业方面的工厂。如：a machinery plant 机械厂 a car plant 汽车厂a radio plant 无线电厂 a printing plant 印刷厂在美国英语中也泛指一般意义的工厂。如：a coffee plant 咖啡厂4. works 多指钢铁等重工业方面的工厂。如：an iron and steel works 钢铁工厂 a machine works 机械工厂a printing works 印刷厂以上区分只是大概的，并不绝对，也有很多通用的情况，有时可能四者都可用。如：a paper mill factory, plant, works 造纸厂a steel works mill, plant, factory 炼钢厂,Factory mill plant works,同比：与上一年同期相比广义同比还包括将报告期内某时段与上一时期统一时段比较同比发展速度：本期发展水平减去去年同期发展水平除以去年同期发展水平乘以100%同比发展速度=（本期发展水平去年同期发展水平）去年同期发展水平 100%,同比译法：Year on year / year-on-year / year-over-yearFrom (from a year earlier)Compared to / with + 时间 （compared to a year earlier）比较级 +than + 时间 （lower / high than a year before）On a year earlier / on a year ago / on the year,Example:物价持续走低，居民消费价格同比小降1.2%， 但降幅小于7月份的1.6%。Prices continued to fall with the consumer price index falling 1.2 percent from a year earlier.,环比将某一时期内相邻的两个等长时段相比。广义的环比还包括时间跨度较大的两个相邻时段的比较。环比发展速度：报告期水平与前一时期水平之比，表明现象逐期的发展速度环比=本统计周期数据上统计周期数据100%,译法：Month on month / quarter-on-quarter / month to monthFrom ( from the month before, from the second quarter)Compare with / to (compared with the previous month)Over the preceding quarterSequential growth / on a sequential basis,Example中国国家统计局表示，从月环比看，居民消费价格总水平比四月下降0.3%。On a month-on-month basis, the National Bureau of Statistics of China said the CPI dropped 0.3 percent from Aprils level. 有效边界发现，2011年第二季度的按点击数付费广告环比增长了22%。Efficient Frontier found that cost-per-click ads increased by 22 percent in the second quarter of 2011 compared with the first.,Think and try,根据德意志银行的数据，7月份中国原油需求环比下降5%，同比仅增长2%。,Check your work,Demand for oil in July fell five per cent from the previous month and is up just two per cent year on year, according to Deutsche Bank.,这里float 指“使（公司）发行股票，使上市”。e.g. He floated his firm on the market.他让自己的公司上市了,1. at which they were floated last September.,2. Macys and Costco, two big American retailers, have already agreed deals to use mall Global, one of Alabamas online platform, to sell goods to Chines shoppers with fewer delays and customs hassles than they had previously faced,译：美国两大零售商梅西百货和好市多公司都已签署协议，同意使用阿里巴巴的网络平台天猫国际将货物卖给中国购物者，从而减少一些此前遭遇的延误和海关麻烦,Note ：此句中customs表示海关，如:customs officer海关官员，customs declaration报关单.,3.Alibaba is also ploughing ahead with cloud computing. lts business, Aliyun, is Chinas largest cloud provider,译:阿里巴巴也正在云计算领域奋力前行.它旗下的企业阿里云就是中国最大的云服务供应者。,Note:云计算(cloud computing)是一种新兴的商业计算模型。它将计算任务分布在大量计算机构成的资源池上，使各种应用系统能够根据需要获取计算力、存储空间和各种软件服务.,Plough ahead可理解为“奋力前行，奋勇前近.As far asIm concerned theres a need to plough ahead with the discoveries and applications of nanotechnology.我认为有必要进一步推动纳米技术领域的发现和应用,4. Still, if even some of these big bets pay off, Mr.Ma s trillion dollar dream just might come true.,译:然而,这些大赌注中只要有一些能成功，马先生的万亿美元梦就可能成真,Note: pay off指得到好结果”e.g.: I believe that hard work and determination pay off.我相信勤奋和决心一定会得到回报,1-5 T F T T F,Exercises,KEY TO ,KEY TO ,1-5 A C C B D,2.阿里巴巴已经对以中国企业为服务对象的云服务进行了大量投资,并计划再投资10亿美元将阿里云推向全球。,Exercises,1. 1遗憾的是,中国效率低下的物流体系抑制了电子商务的发展,迫使阿里巴巴发展自己的物流系统。,3.总之,阿里巴巴正在从一个购物平台发展成一个在线服务综合供应商。,KEY TO ,Text B Still made in China,1. Made in China2025”:中国制造2025是中国政府实施制造强国战略第个十年的行动纲领。中国制造2025提出,坚持“创新驱动、质量为先、绿色发展、结构优化、人才为本”的基本方针,坚持“市场主导、政府引导,立足当前、着眼长远,整体推进、重点突破,自主发展、开放合作”的基本原则,通过“三步走”实现制造强国的战略目标。,Text B Still made in China,3. At its factory in Shanghai, ABB is scaling up Yu Mi to mass production this month,译:本月ABB集团在它位于上海的工厂里正在扩大机器人Yu Mi的大规模生产。,Note: scale up 指“按比例增加,相应增加”。,如: Since then, Wellcome has been scaling up production to prepare for clinical trials.从那以后,威康公司直在增加产量,为临床试验作准备。,Text B Still made in China,2. Wharton Business School:美国宾夕法尼亚大学沃顿商学院,创立于1881年,是世界首屈一指的商学院。,Text B Still made in China,4.wages have gone up so much that he has to pay itinerant workers the same as they can earn in Shenzhen,译:工资已经上涨了这么多,以至于他不得不按深圳的薪资水平来付钱给流动工人。,Note: go up有多种意思,这里指“上升,上调”。,如: Its a toss- up whether oilprices will go up or down over the days ahead.油价在今后的日子里会上涨还是下跌都有可能。,He is recognized as the leading character in the field of High-energy Physics and his achievements, so far, remain second to none. 他是高能物理界首屈一指的顶级科学家，在这个领域的研究至今无人能出其右。,remain second to none,首屈一指,hither and yon四面八方;到处,e.g.: There werent very many, and they were thin on the ground, scattered hither and yon, at the ends of the earth, far from the madding crowd and regular postal deliveries. 这样的组织数量不多，基础薄弱，四处分散，他们甚至到了地球的尽头，他们远离人群和政府。,company (BrE) /corporation (AmE) 公司 firm 公司， 商号 enterprise 企业 township enterprise 乡镇企业 state-owned enterprise 国有企业 privately-owned enterprise 个体/私营企业 solely/wholly owned enterprise 独资企业 foreign capital enterprise 外资企业,Sino-foreign joint venture 中外合资企业multinational/international corporation 跨国公司 group corporation 集团公司limited company 有限公司 parent company 母公司 subsidiary company 子公司 partnership 合伙公司 holding company 控股公司,listed/quoted company 上市公司 cooperative 合作公司 industrial corporation 实业公司 consulting company 咨询公司,1-5 C D D D A,Exercises,KEY TO ,KEY TO ,1-5 D B C A C,2.中国的国家规划师还想帮助企业跨越到科技的前沿。他们计划出台相关政策,鼓励企业使用机器人、3D打印及其他先进技术。但是制造商只有确定这些先进设备会产生商业价值时才肯投资。,Exercises,1.其当前目标是提高质量、生产率和数字化水平,以及扩大数控设备的使用范围。,3.邓小平的开放政策及中国随后加入世界贸易组织使得中国的制造业逐渐成为出口的龙头产业。,KEY TO ,Part IV Supplementary Reading,T,T,T,F,T,Part V Test Yourself,Passage1 1-5,B,D,C,C,D,Passage2 6-10,A,C,D,B,C,